專任師資 – 劉松達

劉松達教師姓名劉松達(Liu, Sung-Ta)老師
職稱助理教授
學歷英國伯明罕大學商學院都市與區域研究博士
專長文化觀光、都市觀光、地方品牌規劃、量化調研與顧客洞見
研究室M716
電話(02)2236-8225轉分機63354
E-mailstliu@mail.shu.edu.tw
學術研究

期刊論文

  • Wang, C.P., Li, C., & Liu, S.T. (corresponding author) (2016). A multidimensional environmental value orientation approach to forest recreation area tourism market segmentation. Forests, 7(5), 92: doi: 10.3390/f7050092. (SCI)
  • Liu, S.T. (2016). The role of modern zoos in environmental education: The visitors’ perspective. Taiwan Education Review, 697: 14-21.
  • Liu, S.T. (2014). Selecting a destination image for a capital city rather than for a nation: A segmentation study. Journal of Destination Marketing & Management, 3(1): 11-17.
  • Liu, S.T. (2014). Reclaiming cultural identities under settler rule: Case studies of the Hakkas and the Taiwanese Indigenous Peoples. Settler Colonial Studies, 4(1): 100-104.
  • Liu, S.T. et al. (2013). Value and brand concept-image of Taipei Zoo. Taipei Zoo Bulletin, 24: 19-29.
  • Liu, S.T. (2013). Settler urban legacies: A case study of Taipei City. Cities, 31: 239-247. (SSCI)
  • Liu, S.T. & Li, C. (2013). Directions for empirical research of spokespersons of international mega-sporting events in Taiwan. Journal of Leisure, Tourism, Sport, & Health, 3(2): 1-8.
  • Liu, S.T. & Li., C. (2012). Discussion of empirical research directions of dark tourism. Journal of Leisure, Tourism, Sport, & Health, 3(1): 1-13.
  • 李晶、王正平、劉松達、翁儷芯、楊偉婷 (2012)。國家森林遊樂區服務創新人員訓練課程規劃探討。台灣林業,38(2),頁55-59。
  • Liu, S.T. & Li., C. (2011). Representing the nation or the place: Discussing the possible role of symbolic places of Taipei City in city branding. Monumenta Taiwanica, 4: 65-86.
  • Li, C., Wang, C.P., Liu, S.T. (corresponding author), & Weng, L.H. (2010). Forest value orientations and importance of forest recreation services. Journal of Environmental Management, 91: 2342-2348. (SCI)
  • 李晶、王正平、劉松達(通訊作者)、洪渝涵、楊偉婷、楊家慶、陳柏元、翁儷芯、歐懿慧 (2010)。國家森林遊樂區創新服務發展初探。台灣林業,36(4),頁3-13。

研討會論文

  • Liu, S.T. & Li, C. (2013). Value and brand-concept image of Taipei Zoo: Different perspectives between managers and tourists. The 15th Leisure, Recreation and Tourism Research Symposium and International Forum, Taichung City, Taiwan, September 27th-28th.
  • Liu, S.T. (2013). Dark tourism: Motivations and service demands of visitors of the Taipei 2-28 Memorial Museum. The International Conference on Business Tourism Applied Sciences, London, UK, August 8th-10th.
  • Liu, S.T. (2012). Symbolic places and city branding in a capital city: A segmentation study. 2012 Global Marketing Conference, Seoul, South Korea, July 19th-22nd.
  • Liu, S.T. (2012). Representing the nation or the place: The role of symbolic places of the capital Taipei in city branding. World Research Summit for Tourism and Hospitality, Hong Kong, December 10th-13rd.

研究計畫

  • 2012.08.01-2013.07.31。校園複合式文具店行銷與販售通路平台建置可行性調查。計畫編號:1011602。委託單位:神捷電子有限公司。計畫職稱:主持人。
  • 2011.08.01-2012.07.31。校園複合式文具店消費者需求調查。計畫編號:1001602。委託單位:神捷電子有限公司。計畫職稱:主持人。
  • 2009.04.27-2010.09.03。國家森林遊樂區服務創新與精進計畫。計畫編號:tfbs-980213。委託單位:行政院農委會林務局。計畫職稱:博士後研究員。

 

發表專書

  • 劉松達、李晶、周欣等 (2013)。臺北市立動物園功能價值與品牌形象之相關研究。臺北市立動物園協助之專題研究成果報告。
  • 劉松達、張妍淳、王若怡、曹希瑀 (2013)。臺北市二二八紀念館參觀者動機、需求與體驗調查。臺北市二二八紀念館協助之專題研究成果報告。
  • 李晶、王正平、劉松達等 (2010)。國家森林遊樂區服務創新與精進計畫:成果報告書。農委會林務局委託之專題研究成果報告 (案號:tfbs-980213)。
  • 李晶、王正平、劉松達等 (2010)。國家森林遊樂區服務創新與精進計畫:服務綱要實施計畫。農委會林務局委託之專題研究成果報告 (案號:tfbs-980213)。