\u7814\u7a76\u8a08\u756b<\/h3>\n
\n
\u4ea4\u901a\u90e8\u89c0\u5149\u7f72\u300c113-114\u5e74\u81fa\u7063\u7279\u8272\u89c0\u5149\u6d3b\u52d5\u6aa2\u6838\u53ca\u67e5\u6838\u59d4\u8a17\u4f5c\u696d\u6848\u300d\u5171\u540c\u4e3b\u6301\u4eba(2024\u5e747\u6708\u81f32025\u5e7410\u6708)<\/li>\n
\u4ea4\u901a\u90e8\u89c0\u5149\u7f72\u300c\u81fa\u7063\u89c0\u5149\u767c\u5c55\u653f\u7b56\u4e2d\u7a0b\u8a08\u756b\uff08115-119\u5e74\uff09\u5148\u671f\u7814\u7a76\u6848\u300d\u5171\u540c\u4e3b\u6301\u4eba(2024\u5e742\u6708\u81f32025\u5e741\u6708)<\/li>\n
\u6559\u80b2\u90e8113\u5e74\u5ea6USR\u8a08\u756b\u300c\u98df\u65c5\u5171\u878d\u7684\u7da0\u8272\u884c\u52d5\u5021\u8b70\u300d\u4e3b\u6301\u4eba(2024\u5e741\u6708\u81f32024\u5e7412\u6708)<\/li>\n
\u4ea4\u901a\u90e8\u89c0\u5149\u5c40\u300c\u65c5\u904a\u670d\u52d9\u9ad4\u7cfb\u670d\u52d9\u7ba1\u7406\u53ca\u54c1\u8cea\u512a\u5316\u6848\u300d\u4e3b\u6301\u4eba(2023\u5e748\u6708\u81f32024\u5e7412\u6708)<\/li>\n
\u4ea4\u901a\u90e8\u89c0\u5149\u5c40\u300c111-112\u5e74\u81fa\u7063\u7279\u8272\u89c0\u5149\u6d3b\u52d5\u6aa2\u6838\u53ca\u67e5\u6838\u59d4\u8a17\u4f5c\u696d\u6848\u300d\u5171\u540c\u4e3b\u6301\u4eba(2022\u5e747\u6708\u81f32023\u5e7410\u6708)<\/li>\n
\u53f0\u5317\u5e02\u653f\u5e9c\u89c0\u5149\u50b3\u64ad\u5c40113\u5e74\u5ea6\u81fa\u5317\u5e02\u65c5\u904a\u670d\u52d9\u9ad4\u7cfb\u670d\u52d9\u54c1\u8cea\u7a3d\u6838\u8a08\u756b\u5171\u540c\u4e3b\u6301\u4eba(2024\u5e744\u6708\u81f32024\u5e7412\u6708)<\/li>\n
\u53f0\u5317\u5e02\u653f\u5e9c\u89c0\u5149\u50b3\u64ad\u5c40112\u5e74\u5ea6\u81fa\u5317\u5e02\u65c5\u904a\u670d\u52d9\u9ad4\u7cfb\u670d\u52d9\u54c1\u8cea\u7a3d\u6838\u8a08\u756b\u5171\u540c\u4e3b\u6301\u4eba(2023\u5e744\u6708\u81f32023\u5e7412\u6708)<\/li>\n
\u53f0\u5317\u5e02\u653f\u5e9c\u89c0\u5149\u50b3\u64ad\u5c40111\u5e74\u5ea6\u81fa\u5317\u5e02\u65c5\u904a\u670d\u52d9\u9ad4\u7cfb\u670d\u52d9\u54c1\u8cea\u7a3d\u6838\u8a08\u756b\u5171\u540c\u4e3b\u6301\u4eba(2022\u5e744\u6708\u81f32022\u5e7412\u6708)<\/li>\n
\u53f0\u5317\u5e02\u653f\u5e9c\u89c0\u5149\u50b3\u64ad\u5c40110\u5e74\u5ea6\u81fa\u5317\u5e02\u65c5\u904a\u670d\u52d9\u9ad4\u7cfb\u670d\u52d9\u54c1\u8cea\u7a3d\u6838\u8a08\u756b\u5171\u540c\u4e3b\u6301\u4eba(2021\u5e744\u6708\u81f32021\u5e7412\u6708)<\/li>\n
\u53f0\u5317\u5e02\u653f\u5e9c\u89c0\u5149\u50b3\u64ad\u5c40109\u5e74\u5ea6\u81fa\u5317\u5e02\u65c5\u904a\u670d\u52d9\u9ad4\u7cfb\u670d\u52d9\u54c1\u8cea\u7a3d\u6838\u8a08\u756b\u5171\u540c\u4e3b\u6301\u4eba(2020\u5e744\u6708\u81f32020\u5e7412\u6708)<\/li>\n
\u4ea4\u901a\u90e8\u89c0\u5149\u5c40\u300c109-110\u5e74\u81fa\u7063\u7279\u8272\u89c0\u5149\u6d3b\u52d5\u6aa2\u6838\u53ca\u67e5\u6838\u59d4\u8a17\u4f5c\u696d\u6848\u300d\u5171\u540c\u4e3b\u6301\u4eba(2019\u5e747\u6708\u81f32021\u5e748\u6708)<\/li>\n
\u5713\u5c71\u5927\u98ef\u5e97\u5275\u610f\u54c1\u724c\u884c\u92b7\u4f01\u5283\u7af6\u8cfd\u4e3b\u6301\u4eba(2020\u5e742\u6708\u81f32020\u5e746\u6708)<\/li>\n
\u53f0\u5317\u5e02\u653f\u5e9c\u89c0\u5149\u50b3\u64ad\u5c40108\u5e74\u5ea6\u81fa\u5317\u5e02\u65c5\u904a\u670d\u52d9\u9ad4\u7cfb\u670d\u52d9\u54c1\u8cea\u7a3d\u6838\u8a08\u756b\u5171\u540c\u4e3b\u6301\u4eba(2019\u5e744\u6708\u81f32019\u5e7412\u6708)<\/li>\n
\u53f0\u5317\u5e02\u653f\u5e9c\u89c0\u5149\u50b3\u64ad\u5c40107\u5e74\u5ea6\u81fa\u5317\u5e02\u65c5\u904a\u670d\u52d9\u9ad4\u7cfb\u670d\u52d9\u54c1\u8cea\u7a3d\u6838\u8a08\u756b\u5171\u540c\u4e3b\u6301\u4eba(2018\u5e745\u6708\u81f32018\u5e7412\u6708)<\/li>\n
\u4ea4\u901a\u90e8\u89c0\u5149\u5c40\u300c106\u5e74\u81fa\u7063\u7279\u8272\u89c0\u5149\u6d3b\u52d5\u67e5\u6838\u66a8\u8f14\u5c0e\u59d4\u8a17\u4f5c\u696d\u6848\u300d\u5171\u540c\u4e3b\u6301\u4eba(2017\u5e747\u6708\u81f32018\u5e7412\u6708)\u3002<\/li>\n
106\u5e74\u5ea6\u81fa\u5317\u5e02\u65c5\u904a\u670d\u52d9(\u904a\u5ba2)\u4e2d\u5fc3\u79d8\u5bc6\u7a3d\u6838\u54e1\u5fb5\u9078\u6848\u8a08\u756b\u4e3b\u6301\u4eba\uff082017\u5e745\u6708\u81f32017\u5e7412\u6708\uff09\u3002<\/li>\n
105\u5e74\u5ea6\u79d1\u6280\u90e8\u5c08\u984c\u7814\u7a76\u8a08\u756b\u300c\u7db2\u8def\u793e\u7fa4\u60c5\u7dd2\u611f\u67d3\u5c0d\u65c5\u904a\u610f\u9858\u5f71\u97ff\u4e4b\u7814\u7a76\uff0d\u6027\u5225\u8abf\u7bc0\u6548\u679c\u300d\u8a08\u756b\u4e3b\u6301\u4eba\uff082016\u5e748\u6708\u81f32017\u5e747\u6708\uff09\uff0c\u8a08\u756b\u7de8\u865f\uff1aMOST 105-2410-H-128-023\u3002<\/li>\n
\u4ea4\u901a\u90e8\u89c0\u5149\u5c40\u300c105\u5e74\u81fa\u7063\u7279\u8272\u89c0\u5149\u6d3b\u52d5\u67e5\u6838\u66a8\u8f14\u5c0e\u59d4\u8a17\u4f5c\u696d\u6848\u300d\u5171\u540c\u4e3b\u6301\u4eba(2016\u5e747\u6708\u81f32017\u5e748\u6708)\u3002<\/li>\n
104\u5e74\u5ea6\u79d1\u6280\u90e8\u5c08\u984c\u7814\u7a76\u8a08\u756b\u300c\u89c0\u5149\u5fae\u96fb\u5f71\u8aaa\u6545\u4e8b\u7684\u79fb\u60c5\u4f5c\u7528\u8207\u8aaa\u670d\u529b\u5c0d\u65c5\u904a\u610f\u9858\u4e4b\u5f71\u97ff\u300d\u8a08\u756b\u4e3b\u6301\u4eba\uff082015\u5e748\u6708\u81f32016\u5e747\u6708\uff09\uff0c\u8a08\u756b\u7de8\u865f\uff1aMOST 104-2410-H-128-029\u3002<\/li>\n
\u4ea4\u901a\u90e8\u89c0\u5149\u5c40\u300c104\u5e74\u81fa\u7063\u7279\u8272\u89c0\u5149\u6d3b\u52d5\u67e5\u6838\u66a8\u8f14\u5c0e\u59d4\u8a17\u4f5c\u696d\u6848\u300d\u5171\u540c\u4e3b\u6301\u4eba(2015\u5e744\u6708\u81f32016\u5e745\u6708)\u3002<\/li>\n
\u548c\u6607\u4f01\u696d\u7522\u5b78\u5408\u4f5c\u6848\u8a08\u756b(2015\u5e742\u6708\u81f32016\u5e742\u6708)\u3002<\/li>\n
103\u5e74\u5ea6\u79d1\u6280\u90e8\u5c08\u984c\u7814\u7a76\u8a08\u756b\u300c\u65c5\u884c\u793e\u4e0a\u5e02\u6ac3\u54c1\u724c\u6548\u61c9\u5c0d\u6d88\u8cbb\u8005\u8cfc\u8cb7\u610f\u9858\u5f71\u97ff\u4e4b\u7814\u7a76\u300d\u8a08\u756b\u4e3b\u6301\u4eba\uff082014\u5e748\u6708\u81f32015\u5e747\u6708\uff09\uff0c\u8a08\u756b\u7de8\u865f\uff1aMOST 103-2410-H-128-021\u3002<\/li>\n
102\u5e74\u5ea6\u884c\u653f\u9662\u570b\u5bb6\u79d1\u5b78\u59d4\u54e1\u6703\u5c08\u984c\u7814\u7a76\u8a08\u756b\u300c\u65c5\u904a\u4f11\u9592\u5546\u54c1\u7db2\u8def\u5718\u8cfc\u884c\u70ba\u8207\u54c1\u724c\u6548\u61c9\u5f71\u97ff\u4e4b\u7814\u7a76\u300d\u8a08\u756b\u4e3b\u6301\u4eba\uff082013\u5e748\u6708\u81f32014\u5e747\u6708\uff09\uff0c\u8a08\u756b\u7de8\u865f\uff1aNSC 102-2410-H-128-025-SSS\u3002<\/li>\n
\u6559\u80b2\u90e8\u9752\u5e74\u767c\u5c55\u7f72102\u5e74\u5ea6\u570b\u969b\u9752\u5e74\u65c5\u904aTour buddy\u670d\u52d9\u7db2\u8a08\u756b\u4e3b\u6301\u4eba(2013\u5e741\u6708\u81f32013\u5e7412\u6708)\u3002<\/li>\n
\u884c\u653f\u9662\u570b\u5bb6\u79d1\u5b78\u59d4\u54e1\u6703\uff0c(2012-2013)\uff0c\u95dc\u4fc2\u969c\u7919\u5c0d\u9910\u98f2\u793e\u7fa4\u7db2\u7ad9\u95dc\u4fc2\u884c\u92b7\u5f71\u97ff\u4e4b\u7814\u7a76(NSC101-2410-H-128-039)\uff0c\u8a08\u756b\u8077\u7a31\uff1a\u8a08\u756b\u4e3b\u6301\u4eba\u3002<\/li>\n
\u884c\u653f\u9662\u9752\u5e74\u8f14\u5c0e\u59d4\u54e1\u6703\uff0c101\u5e74\u5ea6\u570b\u969b\u9752\u5e74\u65c5\u904aTour buddy\u670d\u52d9\u7db2\uff0c\u8a08\u756b\u8077\u7a31\uff1a\u8a08\u756b\u4e3b\u6301\u4eba\u3002(2012\u5e741\u6708\u81f32012\u5e7412\u6708)<\/li>\n
\u884c\u653f\u9662\u570b\u5bb6\u79d1\u5b78\u59d4\u54e1\u6703\uff0c(2011-2012)\uff0c\u65c5\u904a\u5fae\u7db2\u8a8c\u5c0d\u793e\u7fa4\u6210\u54e1\u611f\u60c5\u4f9d\u9644\u5f71\u97ff\u4e4b\u7814\u7a76(NSC100-2410-H-128-034)\uff0c\u8a08\u756b\u8077\u7a31\uff1a\u8a08\u756b\u4e3b\u6301\u4eba\u3002<\/li>\n
\u884c\u653f\u9662\u9752\u5e74\u8f14\u5c0e\u59d4\u54e1\u6703\uff0c100\u5e74\u5ea6\u570b\u969b\u9752\u5e74\u65c5\u904aTour buddy\u670d\u52d9\u7db2\uff0c\u8a08\u756b\u8077\u7a31\uff1a\u8a08\u756b\u4e3b\u6301\u4eba\u3002(2011\u5e741\u6708\u81f32011\u5e7412\u6708)<\/li>\n
98 \u5e74\u5ea6\u5730\u65b9\u7522\u696d\u5275\u65b0\u7814\u767c\u63a8\u52d5\u8a08\u756b(\u5730\u65b9\u578bSBIR)\u300c\u7f8e\u9ad4\u5c65\u6b77\u9867\u5ba2\u670d\u52d9\u5275\u65b0\u61c9\u7528\u8a08\u756b\u300d\uff082009 \u5e749 \u6708\u81f32010 \u5e745 \u6708\uff09<\/li>\n
\u5b9c\u862d\u7e23\u653f\u5e9c\u300c\u5b9c\u862d\u7e23\u5efa\u69cb\u8fb2\u696d\u7f8e\u5b78\u7d50\u5408\u4f11\u9592\u8fb2\u696d\u884c\u92b7\u6d3b\u52d5\u793a\u7bc4\u8a08\u756b\u898f\u5283\u6848\u300d\uff0c\u8a08\u756b\u8077\u7a31\uff1a\u5354\u540c\u8a08\u756b\u4e3b\u6301\u4eba\u3002\uff082009\u5e749\u6708\u81f32009\u5e7412\u6708\uff09<\/li>\n
97 \u5e74\u5ea6\u7d93\u6fdf\u90e8\u5354\u52a9\u670d\u52d9\u696d\u7814\u7a76\u767c\u5c55\u8f14\u5c0e\u8a08\u756b\u300c\u96f6\u552e\u696d\u5275\u65b0\u5ba2\u88fd\u5316\u670d\u52d9\u8207\u5275\u65b0\u5c55\u5e97\u61c9\u7528\u300d\uff082008 \u5e7410 \u6708\u81f32009 \u5e747 \u6708\uff09<\/li>\n
\u884c\u653f\u9662\u52de\u59d4\u6703\u5357\u5340\u8077\u8a13\u5c40\u300c97 \u5e74\u5ea6\u5373\u6642\u6027\u5340\u57df\u8077\u696d\u8a13\u7df4\u4f9b\u9700\u8abf\u67e5\u8a08\u756b\u300d\uff082008 \u5e7410 \u6708\u81f311 \u6708\uff09<\/li>\n
\u884c\u653f\u9662\u8fb2\u59d4\u6703\u300c\u4f11\u9592\u8fb2\u696d\u5834\u5bb6\u5168\u9762\u6027\u8abf\u67e5\u8a08\u756b\u300d\uff082007 \u5e748 \u6708\u81f39 \u6708\uff09<\/li>\n
\u4e2d\u5c0f\u4f01\u696d\u7db2\u8def\u5927\u5b78\u884c\u92b7\u8207\u6d41\u901a\u5b78\u9662\u8a08\u756b\uff082006 \u5e746 \u6708\uff09<\/li>\n
95 \u5e74\u5ea6\u9ad8\u96c4\u6377\u904b\u65b0\u9032\u4eba\u54e1\u62db\u52df\u8003\u8a66\uff082006 \u5e745 \u6708\u81f36 \u6708\uff09<\/li>\n
\u570b\u7acb\u9ad8\u96c4\u7b2c\u4e00\u79d1\u6280\u5927\u5b78\u4e5d\u5341\u56db\u5b78\u5e74\u5ea6\u7ba1\u9662\u7cfb\u6240\u767c\u5c55\u91cd\u9ede\u7279\u8272\u8a08\u756b\uff0d\u300c\u6d41\u901a\u7814\u7a76\u767c\u5c55\u4e2d\u5fc3\u300d\u8a08\u756b\uff082005 \u5e746 \u6708\u81f32006 \u5e747 \u6708\uff09<\/li>\n
\u6559\u80b2\u90e8\u300c\u6c38\u7e8c\u6821\u5712\u6210\u679c\u5ba3\u50b3\u53ca\u6df1\u5ea6\u65c5\u904a\u8a08\u756b\u300d\uff082004 \u5e7410 \u67082005 \u5e744 \u6708\uff09<\/li>\n
\u576a\u6797\u9109\u89c0\u5149\u4e8b\u696d\u6574\u5408\u898f\u5283\u5de5\u4f5c\uff082004 \u5e743 \u6708\u81f32005 \u5e742 \u6708\uff09<\/li>\n
\u6559\u80b2\u90e8\u300c\u65b0\u6821\u5712\u904b\u52d5\u6df1\u5ea6\u4e4b\u65c5\u300d\uff082003 \u5e749 \u6708\u81f32004 \u5e741 \u6708\uff09<\/li>\n
\u9ad8\u96c4\u7e23\u4e09\u6c11\u9109\u89c0\u5149\u767c\u5c55\u6574\u9ad4\u898f\u5283\uff082003 \u5e745 \u6708\u81f32004 \u5e741 \u6708\uff09<\/li>\n
\u81fa\u9e7d\u4e03\u80a1\u9e7d\u5834-\u9e7d\u696d\u6587\u5316\u5712\u5340\u6574\u9ad4\u898f\u5283\u6848\uff082003 \u5e743 \u6708\u81f38 \u6708\uff09<\/li>\n
\u4ea4\u901a\u90e8\u89c0\u5149\u5c40\u300c\u53c3\u5c71\u570b\u5bb6\u98a8\u666f\u5340\u904a\u5ba2\u8abf\u67e5\u66a8\u65c5\u904a\u4eba\u6b21\u63a8\u4f30\u6a21\u5f0f\u5efa\u7acb\u898f\u5283\u6848\u300d\uff082003 \u5e741 \u6708\u81f32004 \u5e743 \u6708\uff09<\/li>\n
\u884c\u653f\u9662\u6587\u5efa\u6703\u300c921 \u9707\u707d\u91cd\u5efa\u5340-\u6d74\u706b\u9cf3\u51f0\u793e\u5340\u6df1\u5ea6\u4e4b\u65c5\u300d\u6587\u5efa\u6703921\u793e\u5340\u6df1\u5ea6\u4e4b\u65c5\uff082002 \u5e748 \u6708\u81f32003 \u5e745 \u6708\uff09<\/li>\n
\u4e2d\u83ef\u6c11\u570b\u4f11\u9592\u8fb2\u696d\u767c\u5c55\u5354\u6703\u300c\u8fb2\u6751\u65b0\u98a8\u8c8c\u8a08\u756b\u6e67\u6cc9\u751f\u6d3b\u5708\u71df\u9020\u8a08\u756b-\u6e67\u6cc9\u751f\u6d3b\u5708\u8cc7\u6e90\u8abf\u67e5\u300d\uff082001 \u5e741 \u6708\u81f310 \u6708\uff09<\/li>\n<\/ul>\n<\/div>\n
\n
\u671f\u520a\u8ad6\u6587<\/h3>\n
\n
\u674e\u5947\u6a3a\u3001\u9673\u975c\u83ef(2023)\u3002\u75ab\u60c5\u4e0b\u7684\u4e0a\u5e02(\u6ac3)\uf983\ufa08\u793e\u54c1\u724c\u6548\u61c9\u3002\u5cf6\u5dbc\u89c0\u5149\u7814\u7a76\uff0c14(3)\uff0c1-22<\/li>\n
Li, C. H.<\/u>, & Chao, P. (2022). Impact of emotional contagion through social network sites on travel willingness in the pandemic. Journal of Quality Assurance in Hospitality & Tourism <\/em>(published online) (ESCI) \u00a0(Impact Factor: 2.35 (2022); Q2 in Tourism, Leisure and Hospitality Management)<\/strong>.<\/li>\n
Chao, P., Cheng, Y. H., Li, C. H.<\/u>, & Hsieh, M. C. (2022). Determinants of purchase intention among live streaming shoppers: The roles of technology readiness, social presence, and perceived value. Journal of Asia-Pacific Business<\/em>, 23<\/em>(3), 187-205. (ESCI) (Impact Factor: 0.97 (2022); Q3 in Business and International Management)<\/strong><\/li>\n
\u5f35\u4fca\u6c11\u3001\u674e\u5947\u6a3a(2022)\u3002\u4ee5\u8cc7\u8a0a\u7cfb\u7d71\u54c1\u8cea\u8207\u5a92\u9ad4\u8c50\u5bcc\u89c0\u9ede\u63a2\u8a0e\u65c5\u904a\u7db2\u7d05\u90e8\u843d\u683c\u4e4b\u5f71\u97ff\u3002\u4f11\u9592\u7522\u696d\u7ba1\u7406\u5b78\u520a\uff0c15(1)\uff0c23-44<\/li>\n
Li, C. H.<\/u>, & Liu, C. C. (2020). The effects of empathy and persuasion of storytelling via tourism micro-movies on travel willingness. Asia Pacific Journal of Tourism Research, 25<\/em>(4), 382-392. (SSCI)<\/strong> (Impact Factor: 3.67 (2022); Q1 in Tourism, Leisure and Hospitality Management).<\/strong><\/li>\n
Li, C. H. & Chang, C. M. (2016). The Influence of Trust and Perceived Playfulness on the Relationship Commitment of Hospitality Online Social Network\uff0dModerating Effects of Gender. International Journal of Contemporary Hospitality Management<\/em>, 28(5), 924-944. (SSCI)<\/strong>.<\/li>\n
\u674e\u5947\u6a3a\u3001\u9673\u5880\u5409\u3001\u9673\u7f8e\u83ef(2013)\u3002\u53f0\u7063\u570b\u969b\u89c0\u5149\u65c5\u9928\u696d\u5c0e\u5165\u8a13\u7df4\u54c1\u8cea\u8a55\u6838\u7cfb\u7d71\u4e4b\u7814\u7a76\u3002\u771f\u7406\u89c0\u5149\u5b78\u5831\uff0c11\uff0c13-37\u3002<\/li>\n
\u674e\u5947\u6a3a(2012)\u3002\uf983\u904a\u5fae\u7db2\u8a8c\u793e\u7fa4\u6210\u54e1\u611f\u60c5\u4f9d\u9644\u8207\u95dc\u4fc2\u969c\u7919\u5f62\u6210\u4e4b\u7814\u7a76\u3002\u89c0\u5149\u4f11\u9592\u5b78\u5831\uff0c18(3)\uff0c209-236\u3002(TSSCI)<\/strong><\/li>\n
\u674e\u5947\u6a3a\u3001\u5148\u570b\u5149\uff0c(2012)\uff0c\u95dc\u4fc2\u9023\u7d50\u5c0d\u633d\u56de\u6d41\u5931\u9867\u5ba2\u5f71\u97ff\u4e4b\u7814\u7a76-\u4ee5\u96f6\u552e\u670d\u52d9\u696d\u70ba\u4f8b\uff0c\u7ba1\u7406\u5b78\u5831<\/u>\uff0c29(1)\uff0c45-60\u3002(TSSCI)<\/li>\n
\u674e\u5947\u6a3a\uff0c(2011)\uff0c\u9910\u98f2\u670d\u52d9\u696d\u5982\u4f55\u633d\u56de\u6d41\u5931\u9867\u5ba2\u4e4b\u7814\u7a76\uff0c\u89c0\u5149\u4f11\u9592\u5b78\u5831<\/u>\uff0c17(3)\uff0c387-409\u3002(TSSCI)<\/li>\n
Chu, K. K., & Li, C. H. (2012),The Study of the effects of identity-related judgment, affective identification and Continuance commitment on WOM behavior.\u00a0<\/span>Quality & Quantity.<\/em>\u00a0<\/span>46(1), 221-236.(SSCI)<\/li>\n
Chu, K. K., Li, C. H., & Chiu, P. H. (2010),The Study of the quality of police services in exercising public power in aiwan.\u00a0<\/span>Total Quality Management & Business Excellence.\u00a0<\/span><\/em>2(5), 537-551. (SSCI)<\/li>\n
Chu, K. K., & Li, C. H. (2008). A Study of the effect of risk-reduction strategies on purchase intentions in online shopping.\u00a0<\/span>International Journal of Electronic Business Management,<\/em>\u00a0<\/span>6(4), 213-226.\uff08EI\uff09<\/li>\n
Liao, G. J., Chu, K. K., & Li, C. H. (2009). An analysis of the corporate image factors affecting car rental management systems.\u00a0<\/span>Journal of Statistics & Management Systems,<\/em>\u00a0<\/span>12(4), 1-20.\uff08EI\uff09<\/li>\n
\u6731\u570b\u5149\u3001\u674e\u5947\u6a3a (2008)\u3002\u5f71\u97ff\u6d88\u8cbb\u8005\u5c0d\u81ea\u6709\u54c1\u724c\u614b\u5ea6\u8207\u8cfc\u8cb7\u884c\u70ba\u76f8\u95dc\u56e0\u7d20\u3002\u53f0\u7063\u4f01\u696d\u7e3e\u6548\u5b78\u520a<\/u>\uff0c2(1)\uff0c93-117\u3002<\/li>\n<\/ul>\n<\/div>\n
\n
\u7814\u8a0e\u6703\u8ad6\u6587<\/h3>\n
\n
\u674e\u5947\u6a3a\u3001\u7c21\u73ee\u73ca(2025\/3)\u3002\u4f60\u4fdd\u4e86\u55ce?\u6d88\u8cbb\u8005\u77e5\u89ba\u98a8\u96aa\u5c0d\u65c5\u904a\u4e0d\u4fbf\u96aa\u6d89\u5165\u7a0b\u5ea6\u8207\u81ea\u7531\u884c\u8cfc\u8cb7\u610f\u9858\u4e4b\u5f71\u97ff\u30022025\u4e16\u65b0\u5927\u5b78\u89c0\u5149\u7814\u8a0e\u6703\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n
\u5f90\u654f\u8559\u3001\u9673\u5880\u5409\u3001\u674e\u5947\u6a3a(2023\/9)\u3002\u6f6e\u5883\u516c\u5712\u89c0\u5149\u74b0\u5883\u610f\u8c61\u5851\u9020\u7b56\u7565\u4e4b\u7814\u7a76\u3002\u4e2d\u83ef\u6c11\u570b\u6236\u5916\u904a\u61a9\u5b78\u67032023\u7b2c25\u5c46\u4f11\u9592\u3001\u904a\u61a9\u3001\u89c0\u5149\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n
\u5f35\u6bd3\u73cd\u3001\u674e\u5947\u6a3a(2023\/3)\u3002\u7db2\u7d05\u5ba3\u50b3\u7684\u8a0a\u606f\u5167\u5bb9\u8207\u56de\u61b6\u6548\u679c\u5c0d\u65c5\u904a\u610f\u9858\u5f71\u97ff\u4e4b\u7814\u7a76\u30022023\u4e16\u65b0\u5927\u5b78\u89c0\u5149\u7814\u8a0e\u6703\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n
\u9ad8\u7152\u5ead\u3001\u674e\u5947\u6a3a(2022\/4)\u3002\u75ab\u60c5\u885d\u64ca\u4e0b\u793e\u6703\u652f\u6301\u5c0d\u9818\u968a\u8207\u5c0e\u904a\u751f\u6d3b\u9069\u61c9\u8207\u7559\u4efb\u610f\u9858\u4e4b\u5f71\u97ff\u30022022\u4e16\u65b0\u5927\u5b78\u89c0\u5149\u7814\u8a0e\u6703\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n
\u9673\u8302\u4ec1\u3001\u674e\u5947\u6a3a(2022\/4)\u3002\u5ee3\u544a\u50f9\u503c\u6a21\u5f0f\u53ca\u4e92\u52d5\u6027\u5c0d\u65c5\u904a\u7522\u54c1\u8cfc\u8cb7\u610f\u9858\u4e4b\u5f71\u97ff-\u4ee5LINE \u5b98\u65b9\u5e33\u865f\u70ba\u4f8b\u30022022\u4e16\u65b0\u5927\u5b78\u89c0\u5149\u7814\u8a0e\u6703\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n
\u674e\u5947\u6a3a\u3001\u694a\u6587\u5b87\u3001\u4f55\u5b63\u73ca(2020)\u3002\u7dda\u4e0a\u8a02\u623f\u7db2\u670d\u52d9\u54c1\u8cea\u5c0d\u6d88\u8cbb\u8005\u79d1\u6280\u63a5\u53d7\u4e4b\u5f71\u97ff\u3002\u4e2d\u83ef\u6c11\u570b\u6236\u5916\u904a\u61a9\u5b78\u67032020\u7b2c22\u5c46\u4f11\u9592\u3001\u904a\u61a9\u3001\u89c0\u5149\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n
\u5f35\u7389\u5a77\u3001\u674e\u5947\u6a3a\u3001\u8b1d\u777f\u5b87(2020)\u3002\u89c0\u5149\u5438\u5f15\u529b\u3001\u5730\u65b9\u4f9d\u9644\u611f\u3001\u904a\u61a9\u6eff\u610f\u5ea6\u8207\u904a\u5ba2\u91cd\u904a\u610f\u9858\u95dc\u4fc2\u4e4b\u5f71\u97ff\uff0d\u4ee5\u5b9c\u862d\u7e23\u5357\u65b9\u6fb3\u70ba\u4f8b\u3002\u4e2d\u83ef\u6c11\u570b\u6236\u5916\u904a\u61a9\u5b78\u67032020\u7b2c22\u5c46\u4f11\u9592\u3001\u904a\u61a9\u3001\u89c0\u5149\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n
Chang, C.M., Heng, H. Y., Yen, C. H., & Li, C. H. (2018).The Effects of Social Support and Switching Costs on Online Customer Loyalty in the Securities Industry: The Moderating Role of Relationship Length. The 23rd Asia-Pacific Decision Science Institute International Conference, Bangkok, Thailand.<\/li>\n
\u674e\u5947\u6a3a\u3001\u8a31\u5a84\u6df3(2017\/5)\u3002\u5229\u76ca\u6216\u885d\u64ca<\/strong>?\u9678\u5ba2\u4f86\u53f0\u89c0\u5149\u5c0d\u570b\u6c11\u65c5\u904a\u6392\u64e0\u6548\u61c9\u5f71\u97ff\u4e4b\u7814\u7a76\u3002<\/strong>2017\u9910\u65c5\u89c0\u5149\u7ba1\u7406\u66a8\u7522\u696d\u767c\u5c55\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n
Li, C. H. (2016, June). Li, C. H. (2016). The Influence of Consumers\u2019 Price Perception and Involvement on Consumers\u2019 Intention to Purchase Tourism Products through Online Group Buying Websites<\/em>. 17th International Conference on Humanities and Social Science, Singapore.<\/li>\n
\u674e\u5947\u6a3a\u3001\u9ec3\u6b23\u606c(2016\/5)\u3002\u5927\u9678\u65c5\u5ba2\u4f86\u53f0\u81ea\u7531\u884c\u963b\u7919\u56e0\u7d20\u4e4b\u7814\u7a76\u3002<\/strong>2016\u9910\u65c5\u89c0\u5149\u7ba1\u7406\u66a8\u7522\u696d\u767c\u5c55\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n
Li, C. H. (2015, June). The Influence of Trust and Perceived Playfulness on the Relationship Commitment of Hospitality Online Social Network.<\/em> 2015 The 3rd International Conference on Hospitality, Leisure, Sports, and Tourism, Tokyo, Japan.<\/li>\n
Li, C. H. (2014, April). Members of Social Network How to Attach Travel Micro-blog<\/em>. 2014 International Symposium on Business and Management, Nagoya, Japan.<\/li>\n
\u674e\u5947\u6a3a\u3001\u9673\u7f8e\u83ef(2013\/6)\u3002\u65c5\u9928\u696d\u63a1\u884c\u8a13\u7df4\u54c1\u8cea\u8a55\u6838\u7cfb\u7d71\u6210\u6548\u4e4b\u63a2\u8a0e<\/strong>-\u4ee5B\u570b\u969b\u89c0\u5149\u65c5\u9928\u70ba\u4f8b<\/strong>\u30022013 \u9910\u65c5\u89c0\u5149\u7522\u696d\u767c\u5c55\u7814\u8a0e\u6703\uff0c\u8f14\u4ec1\u5927\u5b78\u3002<\/li>\n
\u856d\u7426\u71d5\u3001\u674e\u5947\u6a3a(2013\/5)\u3002\u9910\u98f2\u793e\u7fa4\u6210\u54e1\u7684\u77e5\u89ba\u5a1b\u6a02\u6027\u8207\u4fe1\u4efb\u5c0d\u95dc\u4fc2\u627f\u8afe\u5f71\u97ff\u4e4b\u7814\u7a76<\/strong>\u30022013\u5e74\u300c\u7ba1\u7406\u601d\u7dad\u8207\u5be6\u52d9\u300d\u66a8\u300c\u7ba1\u7406\u8cc7\u8a0a\u8a08\u7b97\u300d\u806f\u5408\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u9298\u50b3\u5927\u5b78<\/li>\n
\u674e\u5947\u6a3a(2013\/1)\u3002Facebook\uf983\u904a\u793e\u7fa4\u6210\u54e1\u611f\u60c5\u4f9d\u9644\u8207\u95dc\u4fc2\u969c\u7919\u98a8\u96aa\u4e4b\u7814\u7a76<\/strong>\u30022013\u4e2d\u83ef\u89c0\u5149\u7ba1\u7406\u5b78\u6703\u89c0\u5149\u8207\u4f11\u9592\u7ba1\u7406\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u5609\u7fa9\u5927\u5b78\u3002<\/li>\n
\u5f35\u4fca\u6c11\u3001\u674e\u5947\u6a3a\u3001\u59da\u6cf1\u4efb\u3001\u9673\u61b6\u5a77(2011\/9)\u3002\u5f9e\u5a92\u9ad4\u540c\u6b65\u7406\u8ad6\u63a2\u8a0e\u65c5\u904a\u90e8\u843d\u683c\u5c0d\u65c5\u904a\u666f\u9ede\u610f\u8c61\u8207\u65c5\u904a\u610f\u9858\u4e4b\u5f71\u97ff\u30022011\u7b2c13\u5c46\u4f11\u9592\u3001\u904a\u61a9\u3001\u89c0\u5149\u5b78\u8853\u7814\u8a0e\u6703\u66a8\u570b\u969b\u8ad6\u58c7\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n
\u674e\u5947\u6a3a\u3001\u6731\u570b\u5149 (2010\/7)\u3002\u6d41\u5931\u9867\u5ba2\u633d\u56de\u7b56\u7565\u4e4b\u7814\u7a76\u30022010\u83ef\u4eba\u5e02\u5834\u884c\u92b7\u6d41\u901a\u8da8\u52e2\u8207\u7b56\u7565\u7814\u8a0e\u6703\uff0c\u570b\u7acb\u9ad8\u96c4\u7b2c\u4e00\u79d1\u6280\u5927\u5b78\u3002<\/li>\n
\u9673\u5880\u5409\u3001\u674e\u5947\u6a3a (2010\/6)\u3002\u5b9c\u862d\u7e23\u54e1\u5c71\u9109\u4f11\u9592\u8fb2\u696d\u4e4b\u6574\u5408\u884c\u92b7\u50b3\u64ad\u7814\u7a76\u3002\u6d77\u5cfd\u5169\u5cb8\u6d77\u5cb8\u89c0\u5149\u4f11\u61a9\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n
\u6731\u570b\u5149\u3001\u674e\u5947\u6a3a\u3001\u6f58\u601d\u7fbd (2009\/5)\u3002\u539f\u4f4f\u6c11\u90e8\u843d\u89c0\u5149\u767c\u5c55\u885d\u64ca\u4e4b\u63a2\u8a0e\u30022009 \u4f11\u9592\u4e8b\u696d\u7ba1\u7406\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u6a39\u5fb7\u79d1\u6280\u5927\u5b78\u3002<\/li>\n
Chu, K. K., & Li, C. H. (2008, June). The effects of risk reduction strategies of online shopping on consumer\u2019s purchase intention. The 2008 International Conference on e-Commerce, Bangkok, Thailand.
\n<\/span><\/li>\n
Chu, K. K., & Li, C. H., & Lee, F. Y. (2007, August). To analysis valuation mechanism of home delivery industry from addition value of brand equity. 2007 The International Conference on Industrial Globalization and Technology Innovation, Shanghai, China.<\/li>\n
Chu, K. K., Li, C. H., & Lee, F. Y. (2007, August). A study on the 9relationship between consumers\u2019 attitude toward store brand and purchasing behavior. 2007 The International Conference on Industrial Globalization and Technology Innovation, Shanghai, China.<\/li>\n
Lee, F. Y., Chow, W. Y., Chu, K. K., & Li, C. H. (2007, August). East Asian business and society: Japanese business model in transition glory, challenges and the future. 2007 The International Conference on Industrial Globalization and Technology Innovation, Shanghai, China.<\/li>\n
Yang, C. K., Tsai, C. Y., Li, C. H., & Kasai, Y. Z. (2007, May). Brand credibility as signal: a validation study on Taiwan. 2007 The Conference on College of Business and Management, Kaohsiung, Taiwan.<\/li>\n
\u6731\u570b\u5149\u3001\u674e\u5947\u6a3a\u3001\u674e\u5b63\u6a3a (2007\/5)\u3002\u670d\u52d9\u6027\u7522\u54c1\u53e3\u7891\u50b3\u64ad\u884c\u70ba\u524d\u7f6e\u56e0\u7d20\u4e4b\u7814\u7a76\u30022007 \u4e2d\u83ef\u6c11\u570b\u5546\u696d\u6d41\u901a\u7814\u8a0e\u6703\uff0c\u570b\u7acb\u9ad8\u96c4\u7b2c\u4e00\u79d1\u6280\u5927\u5b78\u3002<\/li>\n
\u8ac7\u5fc3\u6021\u3001\u674e\u5947\u6a3a\u3001\u738b\u767b\u7fa4 (2005\/10)\u3002\u65b0\u7af9\u7e23\u5167\u7063\u6c11\u5bbf\u7d93\u71df\u767c\u5c55\u73fe\u6cc1\u4e4b\u63a2\u8a0e\u30022005 \u53f0\u7063\u5916\u4ea4\u89c0\u5149\u8da8\u52e2\u8207\u884c\u92b7\u7814\u8a0e\u6703\uff0c\u958b\u5357\u7ba1\u7406\u5b78\u9662\u3002<\/li>\n
\u9673\u5880\u5409\u3001\u674e\u5947\u6a3a (2005\/5)\u3002\u82d7\u6817\u7e23\u5357\u5e84\u5730\u5340\u904a\u5ba2\u904a\u61a9\u9ad4\u9a57\u6d3b\u52d5\u504f\u597d\u4e4b\u7814\u7a76\u3002\u7b2c\u4e8c\u5c46\u53f0\u7063\u5730\u65b9\u9109\u93ae\u89c0\u5149\u7522\u696d\u7684\u767c\u5c55\u8207\u524d\u77bb\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u666f\u6587\u6280\u8853\u5b78\u9662\u3002<\/li>\n
\u9673\u5880\u5409\u3001\u674e\u5947\u6a3a\u3001\u5c24\u6b63\u570b (2004\/10)\u3002\u904a\u5ba2\u5c0d\u53c3\u8207\u6559\u80b2\u90e8\u300c\u65b0\u6821\u5712\u904b\u52d5\u6df1\u5ea6\u65c5\u904a\u300d\u8a8d\u77e5\u4e4b\u63a2\u8a0e\u30022004 \u5e74\u74b0\u5883\u6559\u80b2\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u570b\u7acb\u9ad8\u96c4\u5e2b\u7bc4\u5927\u5b78\u3002<\/li>\n
\u674e\u5947\u6a3a\u3001\u9673\u5880\u5409 (2003\/11)\u3002\u5b9c\u862d\u7e23\u4f11\u9592\u8fb2\u696d\u904a\u5ba2\u5c0d\u6574\u5408\u884c\u92b7\u50b3\u64ad\u5f62\u8c61\u8a8d\u8b58\u6548\u679c\u4e4b\u7814\u7a76\u30022003\u9910\u65c5\u7ba1\u7406\u5b78\u8853\u8207\u5be6\u52d9\u7814\u8a0e\u6703\uff0c\u8f14\u4ec1\u5927\u5b78\u3002<\/li>\n
\u9673\u5880\u5409\u3001\u674e\u5947\u6a3a\u3001\u674e\u5065\u679c (2003\/9)\u3002\u9ad8\u96c4\u7e23\u4e09\u6c11\u9109\u539f\u4f4f\u6c11\u90e8\u843d\u5c0d\u793e\u5340\u89c0\u5149\u767c\u5c55\u63a5\u53d7\u7a0b\u5ea6\u8207\u53c3\u8207\u610f\u9858\u4e4b\u5206\u6790\u30022003\u6236\u5916\u904a\u61a9\u7814\u8a0e\u6703\uff0c\u4e2d\u83ef\u6c11\u570b\u6236\u5916\u904a\u61a9\u5b78\u6703\uff0c\u4e2d\u8208\u5927\u5b78\u3002<\/li>\n
\u9673\u5880\u5409\u3001\u674e\u5947\u6a3a (2002\/11)\u3002\u4f11\u9592\u8fb2\u696d\u5f62\u8c61\u4e4b\u904a\u5ba2\u91cd\u8996\u56e0\u7d20\u5206\u6790\uff0d\u4ee5\u5b9c\u862d\u7e23\u4f11\u9592\u8fb2\u696d\u70ba\u4f8b\u3002\u518d\u5275\u89c0\u5149\u65b0\u5dd4\u5cf0\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u4e2d\u83ef\u89c0\u5149\u7ba1\u7406\u5b78\u6703\uff0c\u9298\u50b3\u5927\u5b78\u3002<\/li>\n
\u9673\u5880\u5409\u3001\u6e38\u6587\u5b8f\u3001\u90b1\u535a\u8ce2\u3001\u674e\u5947\u6a3a (2002\/9)\u3002\u904a\u5ba2\u5c0d\u57d4\u91cc\u91cd\u5efa\u5340\u707d\u5f8c\u65c5\u904a\u670d\u52d9\u8207\u8a2d\u65bd\u6eff\u610f\u5ea6\u4e4b\u7814\u7a76\u3002\u5357\u701b\u89c0\u5149\u4f11\u61a9\u7522\u696d\u767c\u5c55\u66a8\u6c38\u7e8c\u7d93\u71df\u7814\u8a0e\u6703\uff0c\u771f\u7406\u5927\u5b78\u89c0\u5149\u5b78\u9662\u3002<\/li>\n
\u9673\u5880\u5409\u3001\u6e38\u6587\u5b8f\u3001\u90b1\u535a\u8ce2\u3001\u674e\u5947\u6a3a (2002\/9)\u3002\u6e67\u6cc9\u5340\u89c0\u5149\u767c\u5c55\u4e4b\u5c45\u6c11\u53c3\u8207\u610f\u9858\u5206\u6790\uff0d\u4ee5\u5b9c\u862d\u7e23\u51ac\u5c71\u9109\u6e67\u6cc9\u5340\u70ba\u4f8b\u30022002\u4f11\u9592\u3001\u904a\u61a9\u3001\u89c0\u5149\u7814\u7a76\u6210\u679c\u7814\u8a0e\u6703\uff0c\u4e2d\u83ef\u6c11\u570b\u6236\u5916\u904a\u61a9\u5b78\u6703\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n
\u9673\u5880\u5409\u3001\u6e38\u6587\u5b8f\u3001\u674e\u5947\u6a3a\u3001\u90b1\u535a\u8ce2 (2002\/9)\u3002\u6e67\u6cc9\u6c34\u8cc7\u6e90\u4f11\u61a9\u6d3b\u52d5\u4e4b\u904a\u5ba2\u63a5\u53d7\u5ea6\u5206\u6790\uff0d\u4ee5\u5b9c\u862d\u7e23\u51ac\u5c71\u9109\u6e67\u6cc9\u5340\u70ba\u4f8b\u30022002\u4f11\u9592\u3001\u904a\u61a9\u3001\u89c0\u5149\u7814\u7a76\u6210\u679c\u7814\u8a0e\u6703\uff0c\u4e2d\u83ef\u6c11\u570b\u6236\u5916\u904a\u61a9\u5b78\u6703\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n
\u9673\u5880\u5409\u3001\u6e38\u6587\u5b8f\u3001\u90b1\u535a\u8ce2\u3001\u674e\u5947\u6a3a (2002\/6)\u3002\u57d4\u91cc\u93ae\u6843\u7c73\u5751\u5c45\u6c11\u5c0d\u793e\u5340\u89c0\u5149\u767c\u5c55\u53c3\u8207\u610f\u9858\u4e4b\u5206\u6790\u3002\u7b2c\u4e94\u5c46\u89c0\u5149\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u9192\u543e\u6280\u8853\u5b78\u9662\u3002<\/li>\n
\u9673\u5880\u5409\u3001\u674e\u5947\u6a3a\u3001\u90b1\u535a\u8ce2 (2002\/4)\u3002\u51ac\u5b63\u5317\u6d77\u5cb8\u5730\u5340\u904a\u5ba2\u4f11\u61a9\u6d3b\u52d5\u6eff\u610f\u5ea6\u4e4b\u5206\u6790\u3002\u4e16\u65b0\u5927\u5b78\u89c0\u5149\u5b78\u7cfb\u4e5d\u5341\u5b78\u5e74\u5ea6\u7b2c\u4e8c\u5b78\u671f\u5927\u5b78\u9662\u6821\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n<\/ul>\n<\/div>\n
\n
\u5c08\u696d\u8b49\u7167<\/strong><\/h3>\n
\n
\u7b2c157\u671f\u4ea4\u901a\u90e8\u89c0\u5149\u5c40\u570b\u969b\u9818\u968a(\u89c0\u8a13\u5b57\u7b2c157091)<\/li>\n
\u6703\u8b70\u5c55\u89bd\u5c08\u696d\u4eba\u54e1\u521d\u968e\u8a8d\u8b49\u5408\u683c(\u8b49\u66f8\u7de8\u865f\uff1a\u8cbf\u5c55\u5b57\u7b2c10002509480)<\/li>\n
TBSA\u5546\u52d9\u4f01\u5283\u80fd\u529b\u521d\u7d1a\u6aa2\u5b9a\u5408\u683c(\u8b49\u66f8\u7de8\u865f\uff1aB1000504)<\/li>\n
TIMS\u884c\u92b7\u5c08\u696d\u80fd\u529b\u8a8d\u8b49\u5408\u683c(\u8b49\u66f8\u7de8\u865f\uff1aCP101-0562)<\/li>\n
\u904a\u7a0b\u898f\u5283\u5e2b\u521d\u968e\u5408\u683c(\u8b49\u66f8\u7de8\u865f\uff1aB1002283)<\/li>\n
114\u5e74\u89c0\u5149\u7522\u696d\u95dc\u9375\u4eba\u624d\u57f9\u80b2\u8a08\u756b\uff0d\u9ad8\u968e\u4e3b\u7ba1\u990a\u6210\u73ed\u7d50\u8a13<\/span><\/li>\n<\/ul>\n<\/div>\n
\n
\u767c\u8868\u5c08\u66f8<\/h3>\n
\n
\u674e\u5947\u6a3a (2017\/1)\uff0c\u89c0\u5149\u884c\u92b7<\/u>\uff0c\u666e\u6797\u65af\u9813\u3002<\/li>\n
\u9673\u5880\u5409\u3001\u674e\u5947\u6a3a (2005\/9)\uff0c\u4f11\u9592\u8fb2\u696d\u7d93\u71df\u8207\u7ba1\u7406\uff0c\u5a01\u4ed5\u66fc\u51fa\u7248<\/li>\n<\/ul>\n<\/div>\n
\n
\u7372\u734e\u7d00\u9304<\/h3>\n
\n
2010\u5e74\u7d93\u6fdf\u90e8\u4e2d\u5c0f\u4f01\u696d\u8655\u7b2c15\u5c46\u4e2d\u5c0f\u4f01\u696d\u7814\u7a76\u78a9\u535a\u58eb\u8ad6\u6587\u734e\u535a\u58eb\u7d44\u512a\u52dd<\/li>\n
The 2008 International Conference on e-Commerce \u6700\u4f73\u8ad6\u6587\u734e<\/li>\n
\u4e2d\u83ef\u6c11\u570b\u6590\u9676\u6590\u69ae\u8b7d\u5b78\u670399\u5e74\u69ae\u8b7d\u6703\u54e1<\/li>\n<\/ul>\n<\/div>\n
\n
\u6307\u5c0e\u7372\u734e\u7d00\u9304<\/h3>\n
\n
2023\u5e74\u6307\u5c0e\u9910\u65c5\u4e09\u7532\u5433\u7fca\u65b0\u3001\u694a\u8475\u541b\u3001\u8b1d\u4f73\u8aed\u53c3\u52a0\u300c\u570b\u6cf0\u98ef\u5e97\u89c0\u5149\u4e8b\u696d 5th \u5168\u570b\u5927\u5c08\u9662\u6821\u65c5\u9928\u884c\u92b7\u4f01\u5283\u5927\u8cfd\u300d\uff0c\u69ae\u7372\u6700\u4f73\u5275\u610f\u734e\u3002<\/li>\n
2020\u5e74\u6307\u5c0e\u65c5\u904a\u56db\u7532\u66fe\u5b50\u6b61\u8207\u6d2a\u5072\u5ead\u53c3\u52a0\u300c\u5168\u570b\u6703\u5c55\u6d3b\u52d5\u4e3b\u984c\u7af6\u8cfd\u300d\uff0c\u69ae\u7372\u512a\u52dd<\/li>\n
2019\u5e74\u6307\u5c0e\u65c5\u904a\u4e09\u7532\u5546\u5bd7\u3001\u66fe\u5b50\u6b61\u8207\u6d2a\u5072\u5ead\u53c3\u52a0\u300c2019\u5168\u570b\u5927\u5c08\u6821\u9662\u66a8\u9ad8\u4e2d\u8077\u904a\u7a0b\u8a2d\u8a08\u7af6\u8cfd(\u611f\u52d5\u6843\u5712\u5fc3\u65c5\u884c)\u300d\uff0c\u69ae\u7372\u5927\u5c08\u7d44\u7b2c\u4e8c\u540d\u3002<\/li>\n
2018\u5e74\u6307\u5c0e\u65c5\u904a\u4e8c\u7532\u5b78\u751f\u66fe\u5b50\u6b61\u3001\u8607\u67cf\u7444\u3001\u9ec3\u8587\u5112\u3001\u6d2a\u5072\u5ead\u53c3\u52a0\u300c2018\u89c0\u5149\u7cbe\u82f1\u76c3\u5168\u570b\u904a\u7a0b\u8a2d\u8a08\u7af6\u8cfd\u300d\uff0c\u69ae\u7372\u570b\u5167\u65c5\u904a\u7d44\u5317\u5340\u7af6\u8cfd\u4f73\u4f5c\u3002<\/li>\n
2016\u5e74\u6307\u5c0e\u65c5\u904a\u4e8c\u7532\u5b78\u751f\u9ec3\u5609\u742a\u3001\u5f35\u8a60\u5f64\u8207\u65b0\u805e\u7cfb\u5442\u827e\u51e1\u53c3\u52a0\u300c2016\u89c0\u5149\u7cbe\u82f1\u76c3\u5168\u570b\u904a\u7a0b\u8a2d\u8a08\u7af6\u8cfd\u300d\uff0c\u69ae\u7372\u4f86\u53f0\u65c5\u5ba2\u7d44\u5317\u5340\u7af6\u8cfd\u512a\u52dd\u3001\u5168\u570b\u7e3d\u6c7a\u8cfd\u4f73\u4f5c\u3002<\/li>\n
2012\u5e74\u6307\u5c0e\u65c5\u904a\u56db\u7532\u5b78\u751f\u9ec3\u66c9\u73ab\u3001\u9673\u80b2\u67d4\u53ca\u859b\u4e88\u5a77\u53c3\u52a0\u300c2012\u89c0\u5149\u7cbe\u82f1\u76c3\u5168\u570b\u904a\u7a0b\u8a2d\u8a08\u7af6\u8cfd\u300d\uff0c\u69ae\u7372\u570b\u5167\u65c5\u904a\u7d44\u4f73\u4f5c\u3002<\/li>\n
2012\u5e74\u6307\u5c0e\u78a9\u58eb\u4e00\u7532\u5b78\u751f\u6234\u7a1c\u5c4f\u3001\u5e38\u667a\u8c6a\u3001\u90b1\u9038\u51e1\u53ca\u82f1\u8a9e\u7cfb\u5ef6\u4e00\u5eb7\u5b9c\u68cb\u53c3\u52a0\u300c2012\u89c0\u5149\u7cbe\u82f1\u76c3\u5168\u570b\u904a\u7a0b\u8a2d\u8a08\u7af6\u8cfd\u300d\uff0c\u69ae\u7372\u4f86\u53f0\u65c5\u5ba2\u7d44\u4f73\u4f5c\u3002<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
\u7814\u7a76\u8a08\u756b \u4ea4\u901a\u90e8\u89c0\u5149\u7f72\u300c113-114\u5e74\u81fa\u7063\u7279\u8272\u89c0\u5149\u6d3b\u52d5\u6aa2\u6838\u53ca\u67e5\u6838\u59d4\u8a17\u4f5c\u696d\u6848\u300d\u5171\u540c\u4e3b\u6301\u4eba(2024\u5e747\u6708\u81f32025\u5e7410\u6708) \u4ea4\u901a\u90e8\u89c0\u5149\u7f72\u300c\u81fa\u7063\u89c0\u5149\u767c\u5c55\u653f\u7b56\u4e2d\u7a0b\u8a08\u756b\uff08115-119\u5e74\uff09\u5148\u671f\u7814\u7a76\u6848\u300d\u5171\u540c\u4e3b\u6301\u4eba(2024\u5e742 […]<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[32],"tags":[33],"class_list":["post-245","page","type-page","status-publish","hentry","category-32","tag-33"],"publishpress_future_action":{"enabled":false,"date":"2026-05-24 01:11:38","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"http:\/\/tourism.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/pages\/245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/tourism.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/tourism.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/tourism.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"http:\/\/tourism.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=245"}],"version-history":[{"count":0,"href":"http:\/\/tourism.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/pages\/245\/revisions"}],"wp:attachment":[{"href":"http:\/\/tourism.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/tourism.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=245"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/tourism.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

$\"\u674e\u5947\u6a3a\"$ <\/a><\/td>	\u6559\u5e2b\u59d3\u540d<\/td>	\u674e\u5947\u6a3a(Li,Chi-Hua)<\/td>\n<\/tr>\n
\u8077\u7a31<\/td>	\u526f\u6559\u6388<\/td>\n<\/tr>\n
\u5b78\u6b77<\/td>	\u570b\u7acb\u9ad8\u96c4\u7b2c\u4e00\u79d1\u6280\u5927\u5b78\u7ba1\u7406\u7814\u7a76\u6240\u8cc7\u8a0a\u6d41\u901a\u7d44\u884c\u92b7\u9818\u57df\u535a\u58eb<\/td>\n<\/tr>\n
\u5c08\u9577<\/td>	\u89c0\u5149\u884c\u92b7\u3001\u89c0\u5149\u6d88\u8cbb\u8005\u884c\u70ba\u3001\u89c0\u5149\u8cc7\u8a0a\u50b3\u64ad\u79d1\u6280\u3001\u89c0\u5149\u4f11\u9592\u7522\u696d\u7d93\u71df\u8207\u7ba1\u7406<\/td>\n<\/tr>\n
\u7814\u7a76\u5ba4<\/td>	M610<\/td>\n<\/tr>\n
\u96fb\u8a71<\/td>	(02)2236-8225\u8f49\u5206\u6a5f63382<\/td>\n<\/tr>\n
E-mail<\/td>	jackieli@mail.shu.edu.tw<\/td>\n<\/tr>\n
\u500b\u4eba\u7db2\u9801<\/a><\/td>	\u5b78\u8853\u7814\u7a76<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n \n \u7814\u7a76\u8a08\u756b<\/h3>\n \n \u4ea4\u901a\u90e8\u89c0\u5149\u7f72\u300c113-114\u5e74\u81fa\u7063\u7279\u8272\u89c0\u5149\u6d3b\u52d5\u6aa2\u6838\u53ca\u67e5\u6838\u59d4\u8a17\u4f5c\u696d\u6848\u300d\u5171\u540c\u4e3b\u6301\u4eba(2024\u5e747\u6708\u81f32025\u5e7410\u6708)<\/li>\n \u4ea4\u901a\u90e8\u89c0\u5149\u7f72\u300c\u81fa\u7063\u89c0\u5149\u767c\u5c55\u653f\u7b56\u4e2d\u7a0b\u8a08\u756b\uff08115-119\u5e74\uff09\u5148\u671f\u7814\u7a76\u6848\u300d\u5171\u540c\u4e3b\u6301\u4eba(2024\u5e742\u6708\u81f32025\u5e741\u6708)<\/li>\n \u6559\u80b2\u90e8113\u5e74\u5ea6USR\u8a08\u756b\u300c\u98df\u65c5\u5171\u878d\u7684\u7da0\u8272\u884c\u52d5\u5021\u8b70\u300d\u4e3b\u6301\u4eba(2024\u5e741\u6708\u81f32024\u5e7412\u6708)<\/li>\n \u4ea4\u901a\u90e8\u89c0\u5149\u5c40\u300c\u65c5\u904a\u670d\u52d9\u9ad4\u7cfb\u670d\u52d9\u7ba1\u7406\u53ca\u54c1\u8cea\u512a\u5316\u6848\u300d\u4e3b\u6301\u4eba(2023\u5e748\u6708\u81f32024\u5e7412\u6708)<\/li>\n \u4ea4\u901a\u90e8\u89c0\u5149\u5c40\u300c111-112\u5e74\u81fa\u7063\u7279\u8272\u89c0\u5149\u6d3b\u52d5\u6aa2\u6838\u53ca\u67e5\u6838\u59d4\u8a17\u4f5c\u696d\u6848\u300d\u5171\u540c\u4e3b\u6301\u4eba(2022\u5e747\u6708\u81f32023\u5e7410\u6708)<\/li>\n \u53f0\u5317\u5e02\u653f\u5e9c\u89c0\u5149\u50b3\u64ad\u5c40113\u5e74\u5ea6\u81fa\u5317\u5e02\u65c5\u904a\u670d\u52d9\u9ad4\u7cfb\u670d\u52d9\u54c1\u8cea\u7a3d\u6838\u8a08\u756b\u5171\u540c\u4e3b\u6301\u4eba(2024\u5e744\u6708\u81f32024\u5e7412\u6708)<\/li>\n \u53f0\u5317\u5e02\u653f\u5e9c\u89c0\u5149\u50b3\u64ad\u5c40112\u5e74\u5ea6\u81fa\u5317\u5e02\u65c5\u904a\u670d\u52d9\u9ad4\u7cfb\u670d\u52d9\u54c1\u8cea\u7a3d\u6838\u8a08\u756b\u5171\u540c\u4e3b\u6301\u4eba(2023\u5e744\u6708\u81f32023\u5e7412\u6708)<\/li>\n \u53f0\u5317\u5e02\u653f\u5e9c\u89c0\u5149\u50b3\u64ad\u5c40111\u5e74\u5ea6\u81fa\u5317\u5e02\u65c5\u904a\u670d\u52d9\u9ad4\u7cfb\u670d\u52d9\u54c1\u8cea\u7a3d\u6838\u8a08\u756b\u5171\u540c\u4e3b\u6301\u4eba(2022\u5e744\u6708\u81f32022\u5e7412\u6708)<\/li>\n \u53f0\u5317\u5e02\u653f\u5e9c\u89c0\u5149\u50b3\u64ad\u5c40110\u5e74\u5ea6\u81fa\u5317\u5e02\u65c5\u904a\u670d\u52d9\u9ad4\u7cfb\u670d\u52d9\u54c1\u8cea\u7a3d\u6838\u8a08\u756b\u5171\u540c\u4e3b\u6301\u4eba(2021\u5e744\u6708\u81f32021\u5e7412\u6708)<\/li>\n \u53f0\u5317\u5e02\u653f\u5e9c\u89c0\u5149\u50b3\u64ad\u5c40109\u5e74\u5ea6\u81fa\u5317\u5e02\u65c5\u904a\u670d\u52d9\u9ad4\u7cfb\u670d\u52d9\u54c1\u8cea\u7a3d\u6838\u8a08\u756b\u5171\u540c\u4e3b\u6301\u4eba(2020\u5e744\u6708\u81f32020\u5e7412\u6708)<\/li>\n \u4ea4\u901a\u90e8\u89c0\u5149\u5c40\u300c109-110\u5e74\u81fa\u7063\u7279\u8272\u89c0\u5149\u6d3b\u52d5\u6aa2\u6838\u53ca\u67e5\u6838\u59d4\u8a17\u4f5c\u696d\u6848\u300d\u5171\u540c\u4e3b\u6301\u4eba(2019\u5e747\u6708\u81f32021\u5e748\u6708)<\/li>\n \u5713\u5c71\u5927\u98ef\u5e97\u5275\u610f\u54c1\u724c\u884c\u92b7\u4f01\u5283\u7af6\u8cfd\u4e3b\u6301\u4eba(2020\u5e742\u6708\u81f32020\u5e746\u6708)<\/li>\n \u53f0\u5317\u5e02\u653f\u5e9c\u89c0\u5149\u50b3\u64ad\u5c40108\u5e74\u5ea6\u81fa\u5317\u5e02\u65c5\u904a\u670d\u52d9\u9ad4\u7cfb\u670d\u52d9\u54c1\u8cea\u7a3d\u6838\u8a08\u756b\u5171\u540c\u4e3b\u6301\u4eba(2019\u5e744\u6708\u81f32019\u5e7412\u6708)<\/li>\n \u53f0\u5317\u5e02\u653f\u5e9c\u89c0\u5149\u50b3\u64ad\u5c40107\u5e74\u5ea6\u81fa\u5317\u5e02\u65c5\u904a\u670d\u52d9\u9ad4\u7cfb\u670d\u52d9\u54c1\u8cea\u7a3d\u6838\u8a08\u756b\u5171\u540c\u4e3b\u6301\u4eba(2018\u5e745\u6708\u81f32018\u5e7412\u6708)<\/li>\n \u4ea4\u901a\u90e8\u89c0\u5149\u5c40\u300c106\u5e74\u81fa\u7063\u7279\u8272\u89c0\u5149\u6d3b\u52d5\u67e5\u6838\u66a8\u8f14\u5c0e\u59d4\u8a17\u4f5c\u696d\u6848\u300d\u5171\u540c\u4e3b\u6301\u4eba(2017\u5e747\u6708\u81f32018\u5e7412\u6708)\u3002<\/li>\n 106\u5e74\u5ea6\u81fa\u5317\u5e02\u65c5\u904a\u670d\u52d9(\u904a\u5ba2)\u4e2d\u5fc3\u79d8\u5bc6\u7a3d\u6838\u54e1\u5fb5\u9078\u6848\u8a08\u756b\u4e3b\u6301\u4eba\uff082017\u5e745\u6708\u81f32017\u5e7412\u6708\uff09\u3002<\/li>\n 105\u5e74\u5ea6\u79d1\u6280\u90e8\u5c08\u984c\u7814\u7a76\u8a08\u756b\u300c\u7db2\u8def\u793e\u7fa4\u60c5\u7dd2\u611f\u67d3\u5c0d\u65c5\u904a\u610f\u9858\u5f71\u97ff\u4e4b\u7814\u7a76\uff0d\u6027\u5225\u8abf\u7bc0\u6548\u679c\u300d\u8a08\u756b\u4e3b\u6301\u4eba\uff082016\u5e748\u6708\u81f32017\u5e747\u6708\uff09\uff0c\u8a08\u756b\u7de8\u865f\uff1aMOST 105-2410-H-128-023\u3002<\/li>\n \u4ea4\u901a\u90e8\u89c0\u5149\u5c40\u300c105\u5e74\u81fa\u7063\u7279\u8272\u89c0\u5149\u6d3b\u52d5\u67e5\u6838\u66a8\u8f14\u5c0e\u59d4\u8a17\u4f5c\u696d\u6848\u300d\u5171\u540c\u4e3b\u6301\u4eba(2016\u5e747\u6708\u81f32017\u5e748\u6708)\u3002<\/li>\n 104\u5e74\u5ea6\u79d1\u6280\u90e8\u5c08\u984c\u7814\u7a76\u8a08\u756b\u300c\u89c0\u5149\u5fae\u96fb\u5f71\u8aaa\u6545\u4e8b\u7684\u79fb\u60c5\u4f5c\u7528\u8207\u8aaa\u670d\u529b\u5c0d\u65c5\u904a\u610f\u9858\u4e4b\u5f71\u97ff\u300d\u8a08\u756b\u4e3b\u6301\u4eba\uff082015\u5e748\u6708\u81f32016\u5e747\u6708\uff09\uff0c\u8a08\u756b\u7de8\u865f\uff1aMOST 104-2410-H-128-029\u3002<\/li>\n \u4ea4\u901a\u90e8\u89c0\u5149\u5c40\u300c104\u5e74\u81fa\u7063\u7279\u8272\u89c0\u5149\u6d3b\u52d5\u67e5\u6838\u66a8\u8f14\u5c0e\u59d4\u8a17\u4f5c\u696d\u6848\u300d\u5171\u540c\u4e3b\u6301\u4eba(2015\u5e744\u6708\u81f32016\u5e745\u6708)\u3002<\/li>\n \u548c\u6607\u4f01\u696d\u7522\u5b78\u5408\u4f5c\u6848\u8a08\u756b(2015\u5e742\u6708\u81f32016\u5e742\u6708)\u3002<\/li>\n 103\u5e74\u5ea6\u79d1\u6280\u90e8\u5c08\u984c\u7814\u7a76\u8a08\u756b\u300c\u65c5\u884c\u793e\u4e0a\u5e02\u6ac3\u54c1\u724c\u6548\u61c9\u5c0d\u6d88\u8cbb\u8005\u8cfc\u8cb7\u610f\u9858\u5f71\u97ff\u4e4b\u7814\u7a76\u300d\u8a08\u756b\u4e3b\u6301\u4eba\uff082014\u5e748\u6708\u81f32015\u5e747\u6708\uff09\uff0c\u8a08\u756b\u7de8\u865f\uff1aMOST 103-2410-H-128-021\u3002<\/li>\n 102\u5e74\u5ea6\u884c\u653f\u9662\u570b\u5bb6\u79d1\u5b78\u59d4\u54e1\u6703\u5c08\u984c\u7814\u7a76\u8a08\u756b\u300c\u65c5\u904a\u4f11\u9592\u5546\u54c1\u7db2\u8def\u5718\u8cfc\u884c\u70ba\u8207\u54c1\u724c\u6548\u61c9\u5f71\u97ff\u4e4b\u7814\u7a76\u300d\u8a08\u756b\u4e3b\u6301\u4eba\uff082013\u5e748\u6708\u81f32014\u5e747\u6708\uff09\uff0c\u8a08\u756b\u7de8\u865f\uff1aNSC 102-2410-H-128-025-SSS\u3002<\/li>\n \u6559\u80b2\u90e8\u9752\u5e74\u767c\u5c55\u7f72102\u5e74\u5ea6\u570b\u969b\u9752\u5e74\u65c5\u904aTour buddy\u670d\u52d9\u7db2\u8a08\u756b\u4e3b\u6301\u4eba(2013\u5e741\u6708\u81f32013\u5e7412\u6708)\u3002<\/li>\n \u884c\u653f\u9662\u570b\u5bb6\u79d1\u5b78\u59d4\u54e1\u6703\uff0c(2012-2013)\uff0c\u95dc\u4fc2\u969c\u7919\u5c0d\u9910\u98f2\u793e\u7fa4\u7db2\u7ad9\u95dc\u4fc2\u884c\u92b7\u5f71\u97ff\u4e4b\u7814\u7a76(NSC101-2410-H-128-039)\uff0c\u8a08\u756b\u8077\u7a31\uff1a\u8a08\u756b\u4e3b\u6301\u4eba\u3002<\/li>\n \u884c\u653f\u9662\u9752\u5e74\u8f14\u5c0e\u59d4\u54e1\u6703\uff0c101\u5e74\u5ea6\u570b\u969b\u9752\u5e74\u65c5\u904aTour buddy\u670d\u52d9\u7db2\uff0c\u8a08\u756b\u8077\u7a31\uff1a\u8a08\u756b\u4e3b\u6301\u4eba\u3002(2012\u5e741\u6708\u81f32012\u5e7412\u6708)<\/li>\n \u884c\u653f\u9662\u570b\u5bb6\u79d1\u5b78\u59d4\u54e1\u6703\uff0c(2011-2012)\uff0c\u65c5\u904a\u5fae\u7db2\u8a8c\u5c0d\u793e\u7fa4\u6210\u54e1\u611f\u60c5\u4f9d\u9644\u5f71\u97ff\u4e4b\u7814\u7a76(NSC100-2410-H-128-034)\uff0c\u8a08\u756b\u8077\u7a31\uff1a\u8a08\u756b\u4e3b\u6301\u4eba\u3002<\/li>\n \u884c\u653f\u9662\u9752\u5e74\u8f14\u5c0e\u59d4\u54e1\u6703\uff0c100\u5e74\u5ea6\u570b\u969b\u9752\u5e74\u65c5\u904aTour buddy\u670d\u52d9\u7db2\uff0c\u8a08\u756b\u8077\u7a31\uff1a\u8a08\u756b\u4e3b\u6301\u4eba\u3002(2011\u5e741\u6708\u81f32011\u5e7412\u6708)<\/li>\n 98 \u5e74\u5ea6\u5730\u65b9\u7522\u696d\u5275\u65b0\u7814\u767c\u63a8\u52d5\u8a08\u756b(\u5730\u65b9\u578bSBIR)\u300c\u7f8e\u9ad4\u5c65\u6b77\u9867\u5ba2\u670d\u52d9\u5275\u65b0\u61c9\u7528\u8a08\u756b\u300d\uff082009 \u5e749 \u6708\u81f32010 \u5e745 \u6708\uff09<\/li>\n \u5b9c\u862d\u7e23\u653f\u5e9c\u300c\u5b9c\u862d\u7e23\u5efa\u69cb\u8fb2\u696d\u7f8e\u5b78\u7d50\u5408\u4f11\u9592\u8fb2\u696d\u884c\u92b7\u6d3b\u52d5\u793a\u7bc4\u8a08\u756b\u898f\u5283\u6848\u300d\uff0c\u8a08\u756b\u8077\u7a31\uff1a\u5354\u540c\u8a08\u756b\u4e3b\u6301\u4eba\u3002\uff082009\u5e749\u6708\u81f32009\u5e7412\u6708\uff09<\/li>\n 97 \u5e74\u5ea6\u7d93\u6fdf\u90e8\u5354\u52a9\u670d\u52d9\u696d\u7814\u7a76\u767c\u5c55\u8f14\u5c0e\u8a08\u756b\u300c\u96f6\u552e\u696d\u5275\u65b0\u5ba2\u88fd\u5316\u670d\u52d9\u8207\u5275\u65b0\u5c55\u5e97\u61c9\u7528\u300d\uff082008 \u5e7410 \u6708\u81f32009 \u5e747 \u6708\uff09<\/li>\n \u884c\u653f\u9662\u52de\u59d4\u6703\u5357\u5340\u8077\u8a13\u5c40\u300c97 \u5e74\u5ea6\u5373\u6642\u6027\u5340\u57df\u8077\u696d\u8a13\u7df4\u4f9b\u9700\u8abf\u67e5\u8a08\u756b\u300d\uff082008 \u5e7410 \u6708\u81f311 \u6708\uff09<\/li>\n \u884c\u653f\u9662\u8fb2\u59d4\u6703\u300c\u4f11\u9592\u8fb2\u696d\u5834\u5bb6\u5168\u9762\u6027\u8abf\u67e5\u8a08\u756b\u300d\uff082007 \u5e748 \u6708\u81f39 \u6708\uff09<\/li>\n \u4e2d\u5c0f\u4f01\u696d\u7db2\u8def\u5927\u5b78\u884c\u92b7\u8207\u6d41\u901a\u5b78\u9662\u8a08\u756b\uff082006 \u5e746 \u6708\uff09<\/li>\n 95 \u5e74\u5ea6\u9ad8\u96c4\u6377\u904b\u65b0\u9032\u4eba\u54e1\u62db\u52df\u8003\u8a66\uff082006 \u5e745 \u6708\u81f36 \u6708\uff09<\/li>\n \u570b\u7acb\u9ad8\u96c4\u7b2c\u4e00\u79d1\u6280\u5927\u5b78\u4e5d\u5341\u56db\u5b78\u5e74\u5ea6\u7ba1\u9662\u7cfb\u6240\u767c\u5c55\u91cd\u9ede\u7279\u8272\u8a08\u756b\uff0d\u300c\u6d41\u901a\u7814\u7a76\u767c\u5c55\u4e2d\u5fc3\u300d\u8a08\u756b\uff082005 \u5e746 \u6708\u81f32006 \u5e747 \u6708\uff09<\/li>\n \u6559\u80b2\u90e8\u300c\u6c38\u7e8c\u6821\u5712\u6210\u679c\u5ba3\u50b3\u53ca\u6df1\u5ea6\u65c5\u904a\u8a08\u756b\u300d\uff082004 \u5e7410 \u67082005 \u5e744 \u6708\uff09<\/li>\n \u576a\u6797\u9109\u89c0\u5149\u4e8b\u696d\u6574\u5408\u898f\u5283\u5de5\u4f5c\uff082004 \u5e743 \u6708\u81f32005 \u5e742 \u6708\uff09<\/li>\n \u6559\u80b2\u90e8\u300c\u65b0\u6821\u5712\u904b\u52d5\u6df1\u5ea6\u4e4b\u65c5\u300d\uff082003 \u5e749 \u6708\u81f32004 \u5e741 \u6708\uff09<\/li>\n \u9ad8\u96c4\u7e23\u4e09\u6c11\u9109\u89c0\u5149\u767c\u5c55\u6574\u9ad4\u898f\u5283\uff082003 \u5e745 \u6708\u81f32004 \u5e741 \u6708\uff09<\/li>\n \u81fa\u9e7d\u4e03\u80a1\u9e7d\u5834-\u9e7d\u696d\u6587\u5316\u5712\u5340\u6574\u9ad4\u898f\u5283\u6848\uff082003 \u5e743 \u6708\u81f38 \u6708\uff09<\/li>\n \u4ea4\u901a\u90e8\u89c0\u5149\u5c40\u300c\u53c3\u5c71\u570b\u5bb6\u98a8\u666f\u5340\u904a\u5ba2\u8abf\u67e5\u66a8\u65c5\u904a\u4eba\u6b21\u63a8\u4f30\u6a21\u5f0f\u5efa\u7acb\u898f\u5283\u6848\u300d\uff082003 \u5e741 \u6708\u81f32004 \u5e743 \u6708\uff09<\/li>\n \u884c\u653f\u9662\u6587\u5efa\u6703\u300c921 \u9707\u707d\u91cd\u5efa\u5340-\u6d74\u706b\u9cf3\u51f0\u793e\u5340\u6df1\u5ea6\u4e4b\u65c5\u300d\u6587\u5efa\u6703921\u793e\u5340\u6df1\u5ea6\u4e4b\u65c5\uff082002 \u5e748 \u6708\u81f32003 \u5e745 \u6708\uff09<\/li>\n \u4e2d\u83ef\u6c11\u570b\u4f11\u9592\u8fb2\u696d\u767c\u5c55\u5354\u6703\u300c\u8fb2\u6751\u65b0\u98a8\u8c8c\u8a08\u756b\u6e67\u6cc9\u751f\u6d3b\u5708\u71df\u9020\u8a08\u756b-\u6e67\u6cc9\u751f\u6d3b\u5708\u8cc7\u6e90\u8abf\u67e5\u300d\uff082001 \u5e741 \u6708\u81f310 \u6708\uff09<\/li>\n<\/ul>\n<\/div>\n \n \u671f\u520a\u8ad6\u6587<\/h3>\n \n \u674e\u5947\u6a3a\u3001\u9673\u975c\u83ef(2023)\u3002\u75ab\u60c5\u4e0b\u7684\u4e0a\u5e02(\u6ac3)\uf983\ufa08\u793e\u54c1\u724c\u6548\u61c9\u3002\u5cf6\u5dbc\u89c0\u5149\u7814\u7a76\uff0c14(3)\uff0c1-22<\/li>\n Li, C. H.<\/u>, & Chao, P. (2022). Impact of emotional contagion through social network sites on travel willingness in the pandemic. Journal of Quality Assurance in Hospitality & Tourism <\/em>(published online) (ESCI) \u00a0(Impact Factor: 2.35 (2022); Q2 in Tourism, Leisure and Hospitality Management)<\/strong>.<\/li>\n Chao, P., Cheng, Y. H., Li, C. H.<\/u>, & Hsieh, M. C. (2022). Determinants of purchase intention among live streaming shoppers: The roles of technology readiness, social presence, and perceived value. Journal of Asia-Pacific Business<\/em>, 23<\/em>(3), 187-205. (ESCI) (Impact Factor: 0.97 (2022); Q3 in Business and International Management)<\/strong><\/li>\n \u5f35\u4fca\u6c11\u3001\u674e\u5947\u6a3a(2022)\u3002\u4ee5\u8cc7\u8a0a\u7cfb\u7d71\u54c1\u8cea\u8207\u5a92\u9ad4\u8c50\u5bcc\u89c0\u9ede\u63a2\u8a0e\u65c5\u904a\u7db2\u7d05\u90e8\u843d\u683c\u4e4b\u5f71\u97ff\u3002\u4f11\u9592\u7522\u696d\u7ba1\u7406\u5b78\u520a\uff0c15(1)\uff0c23-44<\/li>\n Li, C. H.<\/u>, & Liu, C. C. (2020). The effects of empathy and persuasion of storytelling via tourism micro-movies on travel willingness. Asia Pacific Journal of Tourism Research, 25<\/em>(4), 382-392. (SSCI)<\/strong> (Impact Factor: 3.67 (2022); Q1 in Tourism, Leisure and Hospitality Management).<\/strong><\/li>\n Li, C. H. & Chang, C. M. (2016). The Influence of Trust and Perceived Playfulness on the Relationship Commitment of Hospitality Online Social Network\uff0dModerating Effects of Gender. International Journal of Contemporary Hospitality Management<\/em>, 28(5), 924-944. (SSCI)<\/strong>.<\/li>\n \u674e\u5947\u6a3a\u3001\u9673\u5880\u5409\u3001\u9673\u7f8e\u83ef(2013)\u3002\u53f0\u7063\u570b\u969b\u89c0\u5149\u65c5\u9928\u696d\u5c0e\u5165\u8a13\u7df4\u54c1\u8cea\u8a55\u6838\u7cfb\u7d71\u4e4b\u7814\u7a76\u3002\u771f\u7406\u89c0\u5149\u5b78\u5831\uff0c11\uff0c13-37\u3002<\/li>\n \u674e\u5947\u6a3a(2012)\u3002\uf983\u904a\u5fae\u7db2\u8a8c\u793e\u7fa4\u6210\u54e1\u611f\u60c5\u4f9d\u9644\u8207\u95dc\u4fc2\u969c\u7919\u5f62\u6210\u4e4b\u7814\u7a76\u3002\u89c0\u5149\u4f11\u9592\u5b78\u5831\uff0c18(3)\uff0c209-236\u3002(TSSCI)<\/strong><\/li>\n \u674e\u5947\u6a3a\u3001\u5148\u570b\u5149\uff0c(2012)\uff0c\u95dc\u4fc2\u9023\u7d50\u5c0d\u633d\u56de\u6d41\u5931\u9867\u5ba2\u5f71\u97ff\u4e4b\u7814\u7a76-\u4ee5\u96f6\u552e\u670d\u52d9\u696d\u70ba\u4f8b\uff0c\u7ba1\u7406\u5b78\u5831<\/u>\uff0c29(1)\uff0c45-60\u3002(TSSCI)<\/li>\n \u674e\u5947\u6a3a\uff0c(2011)\uff0c\u9910\u98f2\u670d\u52d9\u696d\u5982\u4f55\u633d\u56de\u6d41\u5931\u9867\u5ba2\u4e4b\u7814\u7a76\uff0c\u89c0\u5149\u4f11\u9592\u5b78\u5831<\/u>\uff0c17(3)\uff0c387-409\u3002(TSSCI)<\/li>\n Chu, K. K., & Li, C. H. (2012),The Study of the effects of identity-related judgment, affective identification and Continuance commitment on WOM behavior.\u00a0<\/span>Quality & Quantity.<\/em>\u00a0<\/span>46(1), 221-236.(SSCI)<\/li>\n Chu, K. K., Li, C. H., & Chiu, P. H. (2010),The Study of the quality of police services in exercising public power in aiwan.\u00a0<\/span>Total Quality Management & Business Excellence.\u00a0<\/span><\/em>2(5), 537-551. (SSCI)<\/li>\n Chu, K. K., & Li, C. H. (2008). A Study of the effect of risk-reduction strategies on purchase intentions in online shopping.\u00a0<\/span>International Journal of Electronic Business Management,<\/em>\u00a0<\/span>6(4), 213-226.\uff08EI\uff09<\/li>\n Liao, G. J., Chu, K. K., & Li, C. H. (2009). An analysis of the corporate image factors affecting car rental management systems.\u00a0<\/span>Journal of Statistics & Management Systems,<\/em>\u00a0<\/span>12(4), 1-20.\uff08EI\uff09<\/li>\n \u6731\u570b\u5149\u3001\u674e\u5947\u6a3a (2008)\u3002\u5f71\u97ff\u6d88\u8cbb\u8005\u5c0d\u81ea\u6709\u54c1\u724c\u614b\u5ea6\u8207\u8cfc\u8cb7\u884c\u70ba\u76f8\u95dc\u56e0\u7d20\u3002\u53f0\u7063\u4f01\u696d\u7e3e\u6548\u5b78\u520a<\/u>\uff0c2(1)\uff0c93-117\u3002<\/li>\n<\/ul>\n<\/div>\n \n \u7814\u8a0e\u6703\u8ad6\u6587<\/h3>\n \n \u674e\u5947\u6a3a\u3001\u7c21\u73ee\u73ca(2025\/3)\u3002\u4f60\u4fdd\u4e86\u55ce?\u6d88\u8cbb\u8005\u77e5\u89ba\u98a8\u96aa\u5c0d\u65c5\u904a\u4e0d\u4fbf\u96aa\u6d89\u5165\u7a0b\u5ea6\u8207\u81ea\u7531\u884c\u8cfc\u8cb7\u610f\u9858\u4e4b\u5f71\u97ff\u30022025\u4e16\u65b0\u5927\u5b78\u89c0\u5149\u7814\u8a0e\u6703\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n \u5f90\u654f\u8559\u3001\u9673\u5880\u5409\u3001\u674e\u5947\u6a3a(2023\/9)\u3002\u6f6e\u5883\u516c\u5712\u89c0\u5149\u74b0\u5883\u610f\u8c61\u5851\u9020\u7b56\u7565\u4e4b\u7814\u7a76\u3002\u4e2d\u83ef\u6c11\u570b\u6236\u5916\u904a\u61a9\u5b78\u67032023\u7b2c25\u5c46\u4f11\u9592\u3001\u904a\u61a9\u3001\u89c0\u5149\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n \u5f35\u6bd3\u73cd\u3001\u674e\u5947\u6a3a(2023\/3)\u3002\u7db2\u7d05\u5ba3\u50b3\u7684\u8a0a\u606f\u5167\u5bb9\u8207\u56de\u61b6\u6548\u679c\u5c0d\u65c5\u904a\u610f\u9858\u5f71\u97ff\u4e4b\u7814\u7a76\u30022023\u4e16\u65b0\u5927\u5b78\u89c0\u5149\u7814\u8a0e\u6703\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n \u9ad8\u7152\u5ead\u3001\u674e\u5947\u6a3a(2022\/4)\u3002\u75ab\u60c5\u885d\u64ca\u4e0b\u793e\u6703\u652f\u6301\u5c0d\u9818\u968a\u8207\u5c0e\u904a\u751f\u6d3b\u9069\u61c9\u8207\u7559\u4efb\u610f\u9858\u4e4b\u5f71\u97ff\u30022022\u4e16\u65b0\u5927\u5b78\u89c0\u5149\u7814\u8a0e\u6703\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n \u9673\u8302\u4ec1\u3001\u674e\u5947\u6a3a(2022\/4)\u3002\u5ee3\u544a\u50f9\u503c\u6a21\u5f0f\u53ca\u4e92\u52d5\u6027\u5c0d\u65c5\u904a\u7522\u54c1\u8cfc\u8cb7\u610f\u9858\u4e4b\u5f71\u97ff-\u4ee5LINE \u5b98\u65b9\u5e33\u865f\u70ba\u4f8b\u30022022\u4e16\u65b0\u5927\u5b78\u89c0\u5149\u7814\u8a0e\u6703\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n \u674e\u5947\u6a3a\u3001\u694a\u6587\u5b87\u3001\u4f55\u5b63\u73ca(2020)\u3002\u7dda\u4e0a\u8a02\u623f\u7db2\u670d\u52d9\u54c1\u8cea\u5c0d\u6d88\u8cbb\u8005\u79d1\u6280\u63a5\u53d7\u4e4b\u5f71\u97ff\u3002\u4e2d\u83ef\u6c11\u570b\u6236\u5916\u904a\u61a9\u5b78\u67032020\u7b2c22\u5c46\u4f11\u9592\u3001\u904a\u61a9\u3001\u89c0\u5149\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n \u5f35\u7389\u5a77\u3001\u674e\u5947\u6a3a\u3001\u8b1d\u777f\u5b87(2020)\u3002\u89c0\u5149\u5438\u5f15\u529b\u3001\u5730\u65b9\u4f9d\u9644\u611f\u3001\u904a\u61a9\u6eff\u610f\u5ea6\u8207\u904a\u5ba2\u91cd\u904a\u610f\u9858\u95dc\u4fc2\u4e4b\u5f71\u97ff\uff0d\u4ee5\u5b9c\u862d\u7e23\u5357\u65b9\u6fb3\u70ba\u4f8b\u3002\u4e2d\u83ef\u6c11\u570b\u6236\u5916\u904a\u61a9\u5b78\u67032020\u7b2c22\u5c46\u4f11\u9592\u3001\u904a\u61a9\u3001\u89c0\u5149\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n Chang, C.M., Heng, H. Y., Yen, C. H., & Li, C. H. (2018).The Effects of Social Support and Switching Costs on Online Customer Loyalty in the Securities Industry: The Moderating Role of Relationship Length. The 23rd Asia-Pacific Decision Science Institute International Conference, Bangkok, Thailand.<\/li>\n \u674e\u5947\u6a3a\u3001\u8a31\u5a84\u6df3(2017\/5)\u3002\u5229\u76ca\u6216\u885d\u64ca<\/strong>?\u9678\u5ba2\u4f86\u53f0\u89c0\u5149\u5c0d\u570b\u6c11\u65c5\u904a\u6392\u64e0\u6548\u61c9\u5f71\u97ff\u4e4b\u7814\u7a76\u3002<\/strong>2017\u9910\u65c5\u89c0\u5149\u7ba1\u7406\u66a8\u7522\u696d\u767c\u5c55\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n Li, C. H. (2016, June). Li, C. H. (2016). The Influence of Consumers\u2019 Price Perception and Involvement on Consumers\u2019 Intention to Purchase Tourism Products through Online Group Buying Websites<\/em>. 17th International Conference on Humanities and Social Science, Singapore.<\/li>\n \u674e\u5947\u6a3a\u3001\u9ec3\u6b23\u606c(2016\/5)\u3002\u5927\u9678\u65c5\u5ba2\u4f86\u53f0\u81ea\u7531\u884c\u963b\u7919\u56e0\u7d20\u4e4b\u7814\u7a76\u3002<\/strong>2016\u9910\u65c5\u89c0\u5149\u7ba1\u7406\u66a8\u7522\u696d\u767c\u5c55\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n Li, C. H. (2015, June). The Influence of Trust and Perceived Playfulness on the Relationship Commitment of Hospitality Online Social Network.<\/em> 2015 The 3rd International Conference on Hospitality, Leisure, Sports, and Tourism, Tokyo, Japan.<\/li>\n Li, C. H. (2014, April). Members of Social Network How to Attach Travel Micro-blog<\/em>. 2014 International Symposium on Business and Management, Nagoya, Japan.<\/li>\n \u674e\u5947\u6a3a\u3001\u9673\u7f8e\u83ef(2013\/6)\u3002\u65c5\u9928\u696d\u63a1\u884c\u8a13\u7df4\u54c1\u8cea\u8a55\u6838\u7cfb\u7d71\u6210\u6548\u4e4b\u63a2\u8a0e<\/strong>-\u4ee5B\u570b\u969b\u89c0\u5149\u65c5\u9928\u70ba\u4f8b<\/strong>\u30022013 \u9910\u65c5\u89c0\u5149\u7522\u696d\u767c\u5c55\u7814\u8a0e\u6703\uff0c\u8f14\u4ec1\u5927\u5b78\u3002<\/li>\n \u856d\u7426\u71d5\u3001\u674e\u5947\u6a3a(2013\/5)\u3002\u9910\u98f2\u793e\u7fa4\u6210\u54e1\u7684\u77e5\u89ba\u5a1b\u6a02\u6027\u8207\u4fe1\u4efb\u5c0d\u95dc\u4fc2\u627f\u8afe\u5f71\u97ff\u4e4b\u7814\u7a76<\/strong>\u30022013\u5e74\u300c\u7ba1\u7406\u601d\u7dad\u8207\u5be6\u52d9\u300d\u66a8\u300c\u7ba1\u7406\u8cc7\u8a0a\u8a08\u7b97\u300d\u806f\u5408\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u9298\u50b3\u5927\u5b78<\/li>\n \u674e\u5947\u6a3a(2013\/1)\u3002Facebook\uf983\u904a\u793e\u7fa4\u6210\u54e1\u611f\u60c5\u4f9d\u9644\u8207\u95dc\u4fc2\u969c\u7919\u98a8\u96aa\u4e4b\u7814\u7a76<\/strong>\u30022013\u4e2d\u83ef\u89c0\u5149\u7ba1\u7406\u5b78\u6703\u89c0\u5149\u8207\u4f11\u9592\u7ba1\u7406\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u5609\u7fa9\u5927\u5b78\u3002<\/li>\n \u5f35\u4fca\u6c11\u3001\u674e\u5947\u6a3a\u3001\u59da\u6cf1\u4efb\u3001\u9673\u61b6\u5a77(2011\/9)\u3002\u5f9e\u5a92\u9ad4\u540c\u6b65\u7406\u8ad6\u63a2\u8a0e\u65c5\u904a\u90e8\u843d\u683c\u5c0d\u65c5\u904a\u666f\u9ede\u610f\u8c61\u8207\u65c5\u904a\u610f\u9858\u4e4b\u5f71\u97ff\u30022011\u7b2c13\u5c46\u4f11\u9592\u3001\u904a\u61a9\u3001\u89c0\u5149\u5b78\u8853\u7814\u8a0e\u6703\u66a8\u570b\u969b\u8ad6\u58c7\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n \u674e\u5947\u6a3a\u3001\u6731\u570b\u5149 (2010\/7)\u3002\u6d41\u5931\u9867\u5ba2\u633d\u56de\u7b56\u7565\u4e4b\u7814\u7a76\u30022010\u83ef\u4eba\u5e02\u5834\u884c\u92b7\u6d41\u901a\u8da8\u52e2\u8207\u7b56\u7565\u7814\u8a0e\u6703\uff0c\u570b\u7acb\u9ad8\u96c4\u7b2c\u4e00\u79d1\u6280\u5927\u5b78\u3002<\/li>\n \u9673\u5880\u5409\u3001\u674e\u5947\u6a3a (2010\/6)\u3002\u5b9c\u862d\u7e23\u54e1\u5c71\u9109\u4f11\u9592\u8fb2\u696d\u4e4b\u6574\u5408\u884c\u92b7\u50b3\u64ad\u7814\u7a76\u3002\u6d77\u5cfd\u5169\u5cb8\u6d77\u5cb8\u89c0\u5149\u4f11\u61a9\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n \u6731\u570b\u5149\u3001\u674e\u5947\u6a3a\u3001\u6f58\u601d\u7fbd (2009\/5)\u3002\u539f\u4f4f\u6c11\u90e8\u843d\u89c0\u5149\u767c\u5c55\u885d\u64ca\u4e4b\u63a2\u8a0e\u30022009 \u4f11\u9592\u4e8b\u696d\u7ba1\u7406\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u6a39\u5fb7\u79d1\u6280\u5927\u5b78\u3002<\/li>\n Chu, K. K., & Li, C. H. (2008, June). The effects of risk reduction strategies of online shopping on consumer\u2019s purchase intention. The 2008 International Conference on e-Commerce, Bangkok, Thailand. \n<\/span><\/li>\n Chu, K. K., & Li, C. H., & Lee, F. Y. (2007, August). To analysis valuation mechanism of home delivery industry from addition value of brand equity. 2007 The International Conference on Industrial Globalization and Technology Innovation, Shanghai, China.<\/li>\n Chu, K. K., Li, C. H., & Lee, F. Y. (2007, August). A study on the 9relationship between consumers\u2019 attitude toward store brand and purchasing behavior. 2007 The International Conference on Industrial Globalization and Technology Innovation, Shanghai, China.<\/li>\n Lee, F. Y., Chow, W. Y., Chu, K. K., & Li, C. H. (2007, August). East Asian business and society: Japanese business model in transition glory, challenges and the future. 2007 The International Conference on Industrial Globalization and Technology Innovation, Shanghai, China.<\/li>\n Yang, C. K., Tsai, C. Y., Li, C. H., & Kasai, Y. Z. (2007, May). Brand credibility as signal: a validation study on Taiwan. 2007 The Conference on College of Business and Management, Kaohsiung, Taiwan.<\/li>\n \u6731\u570b\u5149\u3001\u674e\u5947\u6a3a\u3001\u674e\u5b63\u6a3a (2007\/5)\u3002\u670d\u52d9\u6027\u7522\u54c1\u53e3\u7891\u50b3\u64ad\u884c\u70ba\u524d\u7f6e\u56e0\u7d20\u4e4b\u7814\u7a76\u30022007 \u4e2d\u83ef\u6c11\u570b\u5546\u696d\u6d41\u901a\u7814\u8a0e\u6703\uff0c\u570b\u7acb\u9ad8\u96c4\u7b2c\u4e00\u79d1\u6280\u5927\u5b78\u3002<\/li>\n \u8ac7\u5fc3\u6021\u3001\u674e\u5947\u6a3a\u3001\u738b\u767b\u7fa4 (2005\/10)\u3002\u65b0\u7af9\u7e23\u5167\u7063\u6c11\u5bbf\u7d93\u71df\u767c\u5c55\u73fe\u6cc1\u4e4b\u63a2\u8a0e\u30022005 \u53f0\u7063\u5916\u4ea4\u89c0\u5149\u8da8\u52e2\u8207\u884c\u92b7\u7814\u8a0e\u6703\uff0c\u958b\u5357\u7ba1\u7406\u5b78\u9662\u3002<\/li>\n \u9673\u5880\u5409\u3001\u674e\u5947\u6a3a (2005\/5)\u3002\u82d7\u6817\u7e23\u5357\u5e84\u5730\u5340\u904a\u5ba2\u904a\u61a9\u9ad4\u9a57\u6d3b\u52d5\u504f\u597d\u4e4b\u7814\u7a76\u3002\u7b2c\u4e8c\u5c46\u53f0\u7063\u5730\u65b9\u9109\u93ae\u89c0\u5149\u7522\u696d\u7684\u767c\u5c55\u8207\u524d\u77bb\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u666f\u6587\u6280\u8853\u5b78\u9662\u3002<\/li>\n \u9673\u5880\u5409\u3001\u674e\u5947\u6a3a\u3001\u5c24\u6b63\u570b (2004\/10)\u3002\u904a\u5ba2\u5c0d\u53c3\u8207\u6559\u80b2\u90e8\u300c\u65b0\u6821\u5712\u904b\u52d5\u6df1\u5ea6\u65c5\u904a\u300d\u8a8d\u77e5\u4e4b\u63a2\u8a0e\u30022004 \u5e74\u74b0\u5883\u6559\u80b2\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u570b\u7acb\u9ad8\u96c4\u5e2b\u7bc4\u5927\u5b78\u3002<\/li>\n \u674e\u5947\u6a3a\u3001\u9673\u5880\u5409 (2003\/11)\u3002\u5b9c\u862d\u7e23\u4f11\u9592\u8fb2\u696d\u904a\u5ba2\u5c0d\u6574\u5408\u884c\u92b7\u50b3\u64ad\u5f62\u8c61\u8a8d\u8b58\u6548\u679c\u4e4b\u7814\u7a76\u30022003\u9910\u65c5\u7ba1\u7406\u5b78\u8853\u8207\u5be6\u52d9\u7814\u8a0e\u6703\uff0c\u8f14\u4ec1\u5927\u5b78\u3002<\/li>\n \u9673\u5880\u5409\u3001\u674e\u5947\u6a3a\u3001\u674e\u5065\u679c (2003\/9)\u3002\u9ad8\u96c4\u7e23\u4e09\u6c11\u9109\u539f\u4f4f\u6c11\u90e8\u843d\u5c0d\u793e\u5340\u89c0\u5149\u767c\u5c55\u63a5\u53d7\u7a0b\u5ea6\u8207\u53c3\u8207\u610f\u9858\u4e4b\u5206\u6790\u30022003\u6236\u5916\u904a\u61a9\u7814\u8a0e\u6703\uff0c\u4e2d\u83ef\u6c11\u570b\u6236\u5916\u904a\u61a9\u5b78\u6703\uff0c\u4e2d\u8208\u5927\u5b78\u3002<\/li>\n \u9673\u5880\u5409\u3001\u674e\u5947\u6a3a (2002\/11)\u3002\u4f11\u9592\u8fb2\u696d\u5f62\u8c61\u4e4b\u904a\u5ba2\u91cd\u8996\u56e0\u7d20\u5206\u6790\uff0d\u4ee5\u5b9c\u862d\u7e23\u4f11\u9592\u8fb2\u696d\u70ba\u4f8b\u3002\u518d\u5275\u89c0\u5149\u65b0\u5dd4\u5cf0\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u4e2d\u83ef\u89c0\u5149\u7ba1\u7406\u5b78\u6703\uff0c\u9298\u50b3\u5927\u5b78\u3002<\/li>\n \u9673\u5880\u5409\u3001\u6e38\u6587\u5b8f\u3001\u90b1\u535a\u8ce2\u3001\u674e\u5947\u6a3a (2002\/9)\u3002\u904a\u5ba2\u5c0d\u57d4\u91cc\u91cd\u5efa\u5340\u707d\u5f8c\u65c5\u904a\u670d\u52d9\u8207\u8a2d\u65bd\u6eff\u610f\u5ea6\u4e4b\u7814\u7a76\u3002\u5357\u701b\u89c0\u5149\u4f11\u61a9\u7522\u696d\u767c\u5c55\u66a8\u6c38\u7e8c\u7d93\u71df\u7814\u8a0e\u6703\uff0c\u771f\u7406\u5927\u5b78\u89c0\u5149\u5b78\u9662\u3002<\/li>\n \u9673\u5880\u5409\u3001\u6e38\u6587\u5b8f\u3001\u90b1\u535a\u8ce2\u3001\u674e\u5947\u6a3a (2002\/9)\u3002\u6e67\u6cc9\u5340\u89c0\u5149\u767c\u5c55\u4e4b\u5c45\u6c11\u53c3\u8207\u610f\u9858\u5206\u6790\uff0d\u4ee5\u5b9c\u862d\u7e23\u51ac\u5c71\u9109\u6e67\u6cc9\u5340\u70ba\u4f8b\u30022002\u4f11\u9592\u3001\u904a\u61a9\u3001\u89c0\u5149\u7814\u7a76\u6210\u679c\u7814\u8a0e\u6703\uff0c\u4e2d\u83ef\u6c11\u570b\u6236\u5916\u904a\u61a9\u5b78\u6703\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n \u9673\u5880\u5409\u3001\u6e38\u6587\u5b8f\u3001\u674e\u5947\u6a3a\u3001\u90b1\u535a\u8ce2 (2002\/9)\u3002\u6e67\u6cc9\u6c34\u8cc7\u6e90\u4f11\u61a9\u6d3b\u52d5\u4e4b\u904a\u5ba2\u63a5\u53d7\u5ea6\u5206\u6790\uff0d\u4ee5\u5b9c\u862d\u7e23\u51ac\u5c71\u9109\u6e67\u6cc9\u5340\u70ba\u4f8b\u30022002\u4f11\u9592\u3001\u904a\u61a9\u3001\u89c0\u5149\u7814\u7a76\u6210\u679c\u7814\u8a0e\u6703\uff0c\u4e2d\u83ef\u6c11\u570b\u6236\u5916\u904a\u61a9\u5b78\u6703\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n \u9673\u5880\u5409\u3001\u6e38\u6587\u5b8f\u3001\u90b1\u535a\u8ce2\u3001\u674e\u5947\u6a3a (2002\/6)\u3002\u57d4\u91cc\u93ae\u6843\u7c73\u5751\u5c45\u6c11\u5c0d\u793e\u5340\u89c0\u5149\u767c\u5c55\u53c3\u8207\u610f\u9858\u4e4b\u5206\u6790\u3002\u7b2c\u4e94\u5c46\u89c0\u5149\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u9192\u543e\u6280\u8853\u5b78\u9662\u3002<\/li>\n \u9673\u5880\u5409\u3001\u674e\u5947\u6a3a\u3001\u90b1\u535a\u8ce2 (2002\/4)\u3002\u51ac\u5b63\u5317\u6d77\u5cb8\u5730\u5340\u904a\u5ba2\u4f11\u61a9\u6d3b\u52d5\u6eff\u610f\u5ea6\u4e4b\u5206\u6790\u3002\u4e16\u65b0\u5927\u5b78\u89c0\u5149\u5b78\u7cfb\u4e5d\u5341\u5b78\u5e74\u5ea6\u7b2c\u4e8c\u5b78\u671f\u5927\u5b78\u9662\u6821\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u4e16\u65b0\u5927\u5b78\u3002<\/li>\n<\/ul>\n<\/div>\n \n \u5c08\u696d\u8b49\u7167<\/strong><\/h3>\n \n \u7b2c157\u671f\u4ea4\u901a\u90e8\u89c0\u5149\u5c40\u570b\u969b\u9818\u968a(\u89c0\u8a13\u5b57\u7b2c157091)<\/li>\n \u6703\u8b70\u5c55\u89bd\u5c08\u696d\u4eba\u54e1\u521d\u968e\u8a8d\u8b49\u5408\u683c(\u8b49\u66f8\u7de8\u865f\uff1a\u8cbf\u5c55\u5b57\u7b2c10002509480)<\/li>\n TBSA\u5546\u52d9\u4f01\u5283\u80fd\u529b\u521d\u7d1a\u6aa2\u5b9a\u5408\u683c(\u8b49\u66f8\u7de8\u865f\uff1aB1000504)<\/li>\n TIMS\u884c\u92b7\u5c08\u696d\u80fd\u529b\u8a8d\u8b49\u5408\u683c(\u8b49\u66f8\u7de8\u865f\uff1aCP101-0562)<\/li>\n \u904a\u7a0b\u898f\u5283\u5e2b\u521d\u968e\u5408\u683c(\u8b49\u66f8\u7de8\u865f\uff1aB1002283)<\/li>\n 114\u5e74\u89c0\u5149\u7522\u696d\u95dc\u9375\u4eba\u624d\u57f9\u80b2\u8a08\u756b\uff0d\u9ad8\u968e\u4e3b\u7ba1\u990a\u6210\u73ed\u7d50\u8a13<\/span><\/li>\n<\/ul>\n<\/div>\n \n \u767c\u8868\u5c08\u66f8<\/h3>\n \n \u674e\u5947\u6a3a (2017\/1)\uff0c\u89c0\u5149\u884c\u92b7<\/u>\uff0c\u666e\u6797\u65af\u9813\u3002<\/li>\n \u9673\u5880\u5409\u3001\u674e\u5947\u6a3a (2005\/9)\uff0c\u4f11\u9592\u8fb2\u696d\u7d93\u71df\u8207\u7ba1\u7406\uff0c\u5a01\u4ed5\u66fc\u51fa\u7248<\/li>\n<\/ul>\n<\/div>\n \n \u7372\u734e\u7d00\u9304<\/h3>\n \n 2010\u5e74\u7d93\u6fdf\u90e8\u4e2d\u5c0f\u4f01\u696d\u8655\u7b2c15\u5c46\u4e2d\u5c0f\u4f01\u696d\u7814\u7a76\u78a9\u535a\u58eb\u8ad6\u6587\u734e\u535a\u58eb\u7d44\u512a\u52dd<\/li>\n The 2008 International Conference on e-Commerce \u6700\u4f73\u8ad6\u6587\u734e<\/li>\n \u4e2d\u83ef\u6c11\u570b\u6590\u9676\u6590\u69ae\u8b7d\u5b78\u670399\u5e74\u69ae\u8b7d\u6703\u54e1<\/li>\n<\/ul>\n<\/div>\n \n \u6307\u5c0e\u7372\u734e\u7d00\u9304<\/h3>\n \n 2023\u5e74\u6307\u5c0e\u9910\u65c5\u4e09\u7532\u5433\u7fca\u65b0\u3001\u694a\u8475\u541b\u3001\u8b1d\u4f73\u8aed\u53c3\u52a0\u300c\u570b\u6cf0\u98ef\u5e97\u89c0\u5149\u4e8b\u696d 5th \u5168\u570b\u5927\u5c08\u9662\u6821\u65c5\u9928\u884c\u92b7\u4f01\u5283\u5927\u8cfd\u300d\uff0c\u69ae\u7372\u6700\u4f73\u5275\u610f\u734e\u3002<\/li>\n 2020\u5e74\u6307\u5c0e\u65c5\u904a\u56db\u7532\u66fe\u5b50\u6b61\u8207\u6d2a\u5072\u5ead\u53c3\u52a0\u300c\u5168\u570b\u6703\u5c55\u6d3b\u52d5\u4e3b\u984c\u7af6\u8cfd\u300d\uff0c\u69ae\u7372\u512a\u52dd<\/li>\n 2019\u5e74\u6307\u5c0e\u65c5\u904a\u4e09\u7532\u5546\u5bd7\u3001\u66fe\u5b50\u6b61\u8207\u6d2a\u5072\u5ead\u53c3\u52a0\u300c2019\u5168\u570b\u5927\u5c08\u6821\u9662\u66a8\u9ad8\u4e2d\u8077\u904a\u7a0b\u8a2d\u8a08\u7af6\u8cfd(\u611f\u52d5\u6843\u5712\u5fc3\u65c5\u884c)\u300d\uff0c\u69ae\u7372\u5927\u5c08\u7d44\u7b2c\u4e8c\u540d\u3002<\/li>\n 2018\u5e74\u6307\u5c0e\u65c5\u904a\u4e8c\u7532\u5b78\u751f\u66fe\u5b50\u6b61\u3001\u8607\u67cf\u7444\u3001\u9ec3\u8587\u5112\u3001\u6d2a\u5072\u5ead\u53c3\u52a0\u300c2018\u89c0\u5149\u7cbe\u82f1\u76c3\u5168\u570b\u904a\u7a0b\u8a2d\u8a08\u7af6\u8cfd\u300d\uff0c\u69ae\u7372\u570b\u5167\u65c5\u904a\u7d44\u5317\u5340\u7af6\u8cfd\u4f73\u4f5c\u3002<\/li>\n 2016\u5e74\u6307\u5c0e\u65c5\u904a\u4e8c\u7532\u5b78\u751f\u9ec3\u5609\u742a\u3001\u5f35\u8a60\u5f64\u8207\u65b0\u805e\u7cfb\u5442\u827e\u51e1\u53c3\u52a0\u300c2016\u89c0\u5149\u7cbe\u82f1\u76c3\u5168\u570b\u904a\u7a0b\u8a2d\u8a08\u7af6\u8cfd\u300d\uff0c\u69ae\u7372\u4f86\u53f0\u65c5\u5ba2\u7d44\u5317\u5340\u7af6\u8cfd\u512a\u52dd\u3001\u5168\u570b\u7e3d\u6c7a\u8cfd\u4f73\u4f5c\u3002<\/li>\n 2012\u5e74\u6307\u5c0e\u65c5\u904a\u56db\u7532\u5b78\u751f\u9ec3\u66c9\u73ab\u3001\u9673\u80b2\u67d4\u53ca\u859b\u4e88\u5a77\u53c3\u52a0\u300c2012\u89c0\u5149\u7cbe\u82f1\u76c3\u5168\u570b\u904a\u7a0b\u8a2d\u8a08\u7af6\u8cfd\u300d\uff0c\u69ae\u7372\u570b\u5167\u65c5\u904a\u7d44\u4f73\u4f5c\u3002<\/li>\n 2012\u5e74\u6307\u5c0e\u78a9\u58eb\u4e00\u7532\u5b78\u751f\u6234\u7a1c\u5c4f\u3001\u5e38\u667a\u8c6a\u3001\u90b1\u9038\u51e1\u53ca\u82f1\u8a9e\u7cfb\u5ef6\u4e00\u5eb7\u5b9c\u68cb\u53c3\u52a0\u300c2012\u89c0\u5149\u7cbe\u82f1\u76c3\u5168\u570b\u904a\u7a0b\u8a2d\u8a08\u7af6\u8cfd\u300d\uff0c\u69ae\u7372\u4f86\u53f0\u65c5\u5ba2\u7d44\u4f73\u4f5c\u3002<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":" \u7814\u7a76\u8a08\u756b \u4ea4\u901a\u90e8\u89c0\u5149\u7f72\u300c113-114\u5e74\u81fa\u7063\u7279\u8272\u89c0\u5149\u6d3b\u52d5\u6aa2\u6838\u53ca\u67e5\u6838\u59d4\u8a17\u4f5c\u696d\u6848\u300d\u5171\u540c\u4e3b\u6301\u4eba(2024\u5e747\u6708\u81f32025\u5e7410\u6708) \u4ea4\u901a\u90e8\u89c0\u5149\u7f72\u300c\u81fa\u7063\u89c0\u5149\u767c\u5c55\u653f\u7b56\u4e2d\u7a0b\u8a08\u756b\uff08115-119\u5e74\uff09\u5148\u671f\u7814\u7a76\u6848\u300d\u5171\u540c\u4e3b\u6301\u4eba(2024\u5e742 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