專任師資 – 黃宥婷

黃宥婷教師姓名黃宥婷(Huang,Yu-Ting)老師
職稱助理教授
學歷澳洲格里菲斯大學行銷博士
專長旅館管理、餐旅行銷管理、內部行銷、員工滿意度
研究室M***
電話(02)2236-8225轉分機633**
E-mailampzlw372@gmail.com
學術研究

學術榮譽

  • 科技部  大專校院延攬特殊優秀人才 2016/08 – 2017/07

        證照-臺灣

  • 觀光休閒消費者行為管理師(甲級)
  • 觀光休閒人力資源管理師(甲級)
  • 觀光休閒專業英文管理師(甲級)
  • 觀光休閒顧客管理管理師(甲級)
  • 會議展覽國際禮儀管理師(甲級)
  • 會議展覽活動規劃管理師(甲級)
  • 會議展覽行銷管理管理師(甲級)
  • 會議展覽專案管理管理師(甲級)
  • 觀光餐旅服務管理管理師(甲級)
  • 觀光餐旅經營管理管理師(甲級)
  • 觀光餐旅行銷管理管理師(甲級)
  • 觀光餐旅數字行銷管理師(甲級)

    證照-澳洲

    • Certificate II & III in Hospitality (Operations)
    • Certificate III in Hospitality (Commercial Cookery)
    • Food Safety of Supervisor
    • Responsible Service of Alcohol

期刊論文

  • Huang, Y.-T., Rundle-Thiele, S.R. & Chen, Y.-H. (2018). Extending understanding of the internal marketing practice and employee satisfaction relationship: A budget Chinese airline empirical examination. Journal of Vacation Marketing (SSCI)
  • Huang, Y. -T. (2017). A Chinese perspective for internal marketing: A Review of the Literature and Suggestions for Future Research. Communications of International Information Management Association, 15(3), 3.
  • Song, H., Liu, K. N., & Huang, Y. –T. (2016). Understanding Mainland Chinese tourists’ motivation and constraints of visiting Taiwan. Journal of China Tourism Research, 12(3-4), 394-413.
  • Huang, Y.-T., & Rundle-Thiele, S.R. (2015). A holistic management tool for measuring internal marketing activities. Journal of Services Marketing, 29(6/7), 571-584. (SSCI)
  •  Lin, A. Y.-S., Huang, Y.-T., & Lin, M.-K. (2015). Customer based brand equity: The evidence from China, Contemporary Management Research. 11(1), 73-92. (Corresponding author)
  • Huang, Y.-T., & Rundle-Thiele, S.R. (2014). The moderating effect of cultural congruence on the internal marketing practice and employee satisfaction relationship: An empirical examination of Australian and Taiwanese born tourism employees. Tourism Management, 42, 196–206. (SSCI)

 

研討會論文

  • Lee T.-R., Huang Y.-T., Huang M.-Y., Chen H.-Y. (2018), To Compare the Key Successful Factors when Choosing a Medical Institutions among Taiwan, China, and Thailand. The 11th International Conference of the Thailand Econometric Society (TES2018), 10-12 January, Chiang Mai, Thailand.
  • 黃昱凱, 安庭宜, 黃宥婷 (2017), 台灣出版產業在一帶一路架構下的機會與挑戰,第十二屆海峽兩岸華文出版論壇,8/22-23,河北,中國.
  • Huang, Y.-T. (2017), The relationship between internal marketing and interns’ satisfaction – The case of five-star hotel in China. The 2017 International Conference on Cross-Strait Sustainable Innovation Management, Change and Challenge, 29 April, Taichung, Taiwan.
  • Song, H.Q., & Huang, Y.-T. (2015), Mainland Chinese travellers’ constraints of visiting Taiwan, 2015 Global Chinese Tourism and Hospitality Industrial-Academic Cooperation Forum & International Symposium, 15-18 November, New Taipei City, Taiwan.
  • Huang, Y.-T., Lin ,A. Y.-S. & Lee, T.-R.( 2015), New Target Market in the Hotel Industry – Young Budget Travellers, the China Chapter of the International Research Symposium in Service Management (IRSSM), 12 June, Beijing, China.
  • 黃宥婷,林永祥 (2015),酒店業內部行銷效應進行實證檢驗– 以中國實習生為例, 2015企業競爭力與經營管理學術研討會,5/8,新竹, 臺灣,中華民國.
  • Chiu, H.-F., Lee, T.-R., Kao, C.-K., Huang, Y.-T., &Lin, A. Y.-S. (2014), To Determine Critical Factors of Selecting Suppliers – Company A in Taiwan as an Example, The Australian and New Zealand Marketing Academy Conference, 1-3 December, Brisbane, Australia
  • Huang Y.-T., Hsiao A., & Lin Y.-S. (2014), “Three Dimensions of Internal Marketing Practice on Job Satisfaction and Employee Retention”, 2014 Symposium on Global Business Operation and Management, 01 May, Kaohsiung, Taiwan
  • Huang, Y.-T., & Rundle-Thiele, S.R. (2012) “Internal Marketing: Exploring the impact of cultural and language issues”, Proceedings of the 2nd International Conference on Green Communications and Networks 2012 (GCN 2012): Volume 5 Lecture Notes in Electrical Engineering Volume 227, 2013, pp 551-558, December 14-16, Chongqing, China
  • Huang, Y.-T., & Rundle-Thiele, S. (2012), Internal marketing: Exploring the impact of cultural and language issues, International Conference on Informatics and Management Science, 16-17 November, Kunming, China (ISSN: 1660-9336)
  • Huang, Y.-T., & Chen, Y.-H. (2012), Factors affecting the acceptance and adoption of smartphone, International Conference on Informatics and Management Science, China (ISSN: 1660-9336)
  • Huang, Y.-T. (2011), Moderating effects of cultural congruence on the internal marketing– employee satisfaction relationship, The Australian and New Zealand Marketing Academy Conference Doctoral Colloquium, Perth, Australia.
  • 黃宥婷(2011),內部行銷之領導能力:建立組織承諾和員工滿意,2011銘傳觀光研討會-前瞻性領導在觀光、餐旅、休憩教育與管理,3/11,桃園,臺灣,中華民國.
  • Huang, Y.-T., Rundle-Thiele, S., & King, C. (2010), Exploring the potential impact of culture and language issues on the application of internal marketing, The Australian and New Zealand Marketing Academy Conference, 29 November –1 December New Zealand.
  • Huang, Y.-T., Rundle-Thiele, S. & King, C. (2010),Internal Marketing: A literature review and research agenda, The Academy of Marketing Conference, 5-8 July, England

雜誌論文

  • Peng M.Z., Chen, X.Y. &, Huang Y.-T. (Spring, 2017) “Female Hotel Service and Product Innovation and Popularization Report”, Asia Hotel Magazine, 2(10), 98 – 101.
  • Huang, Y.-T., & Tsai, S.S. (Winner, 2016). “Concierge: Super Service Staff in Hotel”, Asia Hotel Magazine, 1(9), 30-31.
  • Peng, M.Z., & Huang, Y.-T. (Spring, 2016) “The Past, Present and Future of Large International Hotel Chains’ Layout in China”, Asia Hotel Magazine, 1(9), 106 – 108.
  • Huang, Y.-T., & Song, H.Q. (Summer, 2015). “Group Decision – The Youth Tourist Market”, Asia Hotel Magazine, 1(8), 128-130.
  • Huang, Y.-T., Hsiao, W.-J., Cox, N., & Lin, A. Y.-S. (Summer, 2014). “Why Organisational Diversity Matters?”, Asia Hotel Magazine, 1(6), 72-81.
  • Cox, N., Huang, Y.-T., & Hsiao, W.-J. (Spring, 2014), “Hospitality’s Role in The ‘Big Picture’ of Destination Brand Networks”, Asia Hotel Magazine,1(5), 68-74.

書籍編輯

Student Quizzes:

  • Huang Y.-T. & Rundle-Thiele, S. (2011) – For Zikmund et al. (2011) Marketing Research, 2nd Edition (ISBN 9780170183345)

    Case Study:

  • Huang Y.-T. (2013) – For Elliott et al. (2014) “Checking the pulse: are we satisfying our employees? ”. Marketing, 3nd Edition (ISBN 9781118624173)
  • Huang Y.-T. (2011) –For Elliott et al. (2012) “East meets West: Pearl Milk Tea”. Marketing, 2nd Edition (ISBN0470819650)